See how Pirelli optimized a multi-faceted, points-based reward incentive program across a reach of over 2000 homologations (variants of tires) to strengthen engagement and customer dealer network sell through. Results included: Outperformance on all set KPIs Dealer interaction above 80% 2688% increase in revenue from initial investment spend Hero product sales @ 66% > 300% increase Multiple Program accolades: “Best Dealer/Distributor Incentive Award” (IMA Awards) “Best Channel Partner Program" (Incentive Awards) “Best Customer Loyalty Program” (IPM Awards)