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Guide to Getting Started with Channel Incentive Programs

How to efficiently utilize time, budget & resources to produce a high performing innovative channel incentive program, delivering impactful ROI

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In an often crowded and competitive channel environment, it can be difficult for a vendor to make a mark and stand out with an innovative opportunity to engage partners with their product or services. However, understanding channel partners individual businesses and behaviors, will be the key to effectively motivating and connecting with partners, to advocate your brand. A channel incentive program, is a mechanism to encourage channel partners to work harder for you, rewarding their performance and loyalty. This guide will show you how to efficiently utilize time, budget and resources, to produce a high performing innovative program, partners can’t wait to be part of, whilst delivering impactful ROI and desirable business benefits.

About the Author

360insights is the leading channel engagement and business optimization company, that enables brands to better influence, manage, and engage with their complex channel ecosystems. The company offers a suite of channel solutions including a SaaS-based platform that empowers brands to fully orchestrate their complex partner networks, while also delivering a powerful Incentive Automation solution for consumer rebates, SPIFFs, volume incentives, MDF/Co-Op, sales allowances and points programs. Combining incentive management and ecosystem orchestration with a powerful data analytics engine, 360insights serves 300+ enterprise organizations globally, across multiple industries, helping them boost their indirect business. Learn more at

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