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Are You Asking (and Answering) the Right MDF Questions? | Craig DeWolf EP. 78

So many MDF conversations today begin with questions about ROI including, "how do I measure, how do I manage and how do I report?" However, the questions that everyone should actually be asking about MDFs are, "how do I create great engagement and measure ROI at the same time," along with, "how do I live up to the customer obsession mandate, continue to drive loyalty and still get what you need to keep the funding going?" Please join us as we begin a series of podcasts with Craig DeWolf, VP MDF Product at 360insights, on just that subject. Craig and I will discuss these questions, try to answer them and provide insight about how other channel organizations and leaders should be approaching their MDF strategy.



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Click here to listen to our previous episode with Theresa Caragol — Effective Partner Ecosystems Management – No Longer a Nice-To-Have / EP. 77

About the Author

360insights is the leading channel engagement and business optimization company, that enables brands to better influence, manage, and engage with their complex channel ecosystems. The company offers a suite of channel solutions including a SaaS-based platform that empowers brands to fully orchestrate their complex partner networks, while also delivering a powerful Incentive Automation solution for consumer rebates, SPIFFs, volume incentives, MDF/Co-Op, sales allowances and points programs. Combining incentive management and ecosystem orchestration with a powerful data analytics engine, 360insights serves 300+ enterprise organizations globally, across multiple industries, helping them boost their indirect business. Learn more at

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