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Bridging the IOT Gap | Ray Underwood EP. 82

IOT has become a universally understood application in today’s business world, with benefits ranging from managing inventory and maintenance for massive construction machinery, to leveraging cameras inside of refrigerators that tell you when you are out of milk. At this juncture in IOT evolution, many manufacturers assume it is easy and seamless to create an effective connection that fully capitalizes on their IOT investment. The reality is that there are still some big obstacles to realizing maximum effectiveness. How do we make it easy for end users to connect and manage their devices? How do we incent end users to engage? How do we ensure that connectivity providers and the manufactures are aligned on what is needed to effectively connect, report and measure success? Please join us in our latest podcast as we discuss these issues and many of the solutions with Ray Underwood, Director of Business Development at Zipit Wireless, an industry leader in bridging the IOT gap.

About the Author

Steven Kellam Senior Vice President, Marketing and Alliances Steven is a respected leader in channel incentives and marketing with a comprehensive end-to-end understanding of what it takes for brands to succeed selling through complex sales channels. He has over twenty years of executive management experience combining leadership, vision and execution applied to sales, marketing, business development and operations. At 360insights, Steven drives growth through alliance building, thought leadership marketing and collaboration with the sales team. Steven is a strong strategic leader with a passion for growth and operations excellence. Prior to joining 360insights Steven served as President of CCI (now E2Open’s incentive business). At CCI, Steven led efforts to form alliances across the channel software market, grew its MDF and co-op advertising business, and expanded its solutions offering across its product suite to include rebates, sales incentives and APIs to support strategic partnerships. Steven studied Economics and Marketing at Virginia Commonwealth University and Hampden-Sydney College, respectively. Steven lives in San Francisco and is a competitive athlete, participating in triathlons and open water swims including the Escape from Alcatraz, Golden Gate Bridge and the Kona Ironman in Hawaii.

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