Channel Partners need to get better at marketing and demand generation. Regardless of the specific role designed for them to fulfill, partners need to take ownership and then execute on these critical tasks. But, how do you make that happen in today's frenzied channel environments? How do you amplify partner skills and accelerate the marketing and demand gen process? Some may suggest incentives, rewards, MDF, and maybe all of them combined. Channel Incentives are a powerful part of the marketing and demand generation process and the right mix of tools should be leveraged at the right time, to the right people in the right ways. Please join me and Marc Monday, VP Global Strategic Partnerships at Sage, as we discuss building both a marketing assessment and a marketing engagement program. The good news is that Marc has done this with thousands of partners, and we break it down into 5 steps (and some are not easy). However, that is what creates a competitive advantage when done well.