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Channel Sales Enablement, Incentives to Cold Calling | Andrea Sittig-Rolf EP. 86

Partners want leads, that is a given. However, what they really need is to learn how to sell in today’s remote selling world. This goes beyond incentives and cold calling, even though both are important and deep into sales enablement: knowing not just what to do, but when to do it and to whom. Based on this trend, it's no surprise that companies like BlitzMaster are having record years. BlitzMaster's founder and CEO Andrea Sittig-Rolf says that sales enablement services have never been in greater demand. Please join us in a lively conversation with Andrea on what is working in today’s telemarketing world, where to put your incentives, what are the biggest challenges and who is winning the sales enablement game.

About the Author

Steven Kellam Senior Vice President, Marketing and Alliances Steven is a respected leader in channel incentives and marketing with a comprehensive end-to-end understanding of what it takes for brands to succeed selling through complex sales channels. He has over twenty years of executive management experience combining leadership, vision and execution applied to sales, marketing, business development and operations. At 360insights, Steven drives growth through alliance building, thought leadership marketing and collaboration with the sales team. Steven is a strong strategic leader with a passion for growth and operations excellence. Prior to joining 360insights Steven served as President of CCI (now E2Open’s incentive business). At CCI, Steven led efforts to form alliances across the channel software market, grew its MDF and co-op advertising business, and expanded its solutions offering across its product suite to include rebates, sales incentives and APIs to support strategic partnerships. Steven studied Economics and Marketing at Virginia Commonwealth University and Hampden-Sydney College, respectively. Steven lives in San Francisco and is a competitive athlete, participating in triathlons and open water swims including the Escape from Alcatraz, Golden Gate Bridge and the Kona Ironman in Hawaii.

Profile Photo of Steven Kellam