Admittedly, the first time I heard the term "Ecosystem Orchestration," I wasn't sure what to think. I questioned its meaning as it relates to the channel. However, I quickly realized that "Ecosystem Orchestration" is an incredibly accurate description of the synergistic management of today’s complex ecosystems. No one can argue that channel ecosystems are becoming broader, more complex and extremely sophisticated. As the channel evolves in this way, participants in the channel are continuously questioning how do you get the most out of them. How do you take multiple partners, resellers, service providers and influencers and seamlessly manage them - all with the customer at the center? How can you orchestrate success? Please join us as we discuss this topic with James Hodgkinson, CEO of Webinfinity, a global leader in Ecosystem Orchestration. Listen in as James talks about why Ecosystem Orchestration is the key to successfully managing not just partners, alliances and applications outside of the organization, but all the parts of an organization's internal ecosystems as well.