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Go Big or Go Home: Why Video Content is Critical More than Ever? | Robert Cassard EP. 75

90% of information transmitted to the brain is visual and it is perceived 60,000X faster than text. What does this tell us? Video marketing is no longer a “nice-to-have.” Rather, it is a necessity for brands of all sizes to better connect with customers and partners, communicate your messages, improve brand experiences and break through the noise to capture attention. Video use cases are endless – from partner training and engagement to product introductions and sales pitches. Video can also be the key to gaining traction with a customer at the right time throughout their entire buying journey. We know video works, so why do so many companies still shy away from creating an arsenal of video marketing content? Robert Cassard, CEO & Co-Founder of Voodoo Video chats with 360insights’ Reggie Waterman about the power of video, the latest video trends, its perceived challenges and ways to use this medium to achieve mind-blowing ROI.