Ad-Check Acquisition Adds to MDF & Co-Op Ad Processing Market Leadership
WHITBY, ON. (July 31, 2018) – 360insights, a global channel incentives leader offering rebate processing, SPIFF programs, MDF & co-op ad processing and channel insights, announced today the acquisition of Ad-Check Promotion Administration Services Inc., a trade promotions services company.
Headquartered in Markham, ON, Ad-Check administers and manages a full spectrum of consumer and trade promotion services including: MDF & co-op ad processing, channel rebates, and sales incentives programs (SPIFFs). The company has built a solid reputation over the last forty years within the sales, marketing and advertising communities.
The acquisition of Ad-Check builds on the company’s acquisition of Through-Channel earlier this year adding several high profile automotive brands to the over one hundred large brands already using 360insights’ Channel Success Platform™. The acquisition adds more domain expertise to 360insights’ market leadership in MDF & co-op ad processing.
“Acquiring Ad-Check, a business literally down the road from us, was an easy decision,” said Jason Atkins, CEO of 360insights. “The acquisition solidifies our leadership position in MDF & co-op processing and fits our mission of providing brands full visibility into their channel to make smarter data-driven decisions.”
“The market is clearly consolidating, and it was time to consider this move,” said Jim Breslin, CEO of Ad-Check. “360insights’ is known as one of the best places to work in Canada and we’re really excited to be a part of the company”
The operating teams of both companies are working together on the integration of Ad-Check into 360insights. Both companies anticipate an easy integration which will be completed prior to year-end.
360insights acquired Ad-Check for an undisclosed price.