WHITBY, ON. (January 11, 2018) – Forrester Research released its Forrester Tech Tide: Channel Software Q1 report for 2018 yesterday which names 360insights among the leading vendors delivering high business value over the lifetime of the technology. The report re-emphasizes the need for actionable data as it is the key differentiator for best-in-class solutions as enterprises seek to lean down bloated technology stacks.
The first company to offer a comprehensive solution housing all channel incentives programs and corresponding data on a single platform, 360insights has shifted its product focus in recent years to delivering meaningful, practicable insights to its clients from their program data.
“The vision for our Channel Success Platform™ has always been to help our clients collect and evolve their promotional program data stack,” said 360’s founder and CEO, Jason Atkins. “The way to deliver value in the data arena is to help customers get beyond making decisions based on lagging indicators and move them onto reliable, predictive modelling based on program performance data. Our clients can solve big business problems because they can make big business decisions with confidence," he added.
Forrester agrees, and the company's research corroborates the unified platform approach: “Obstacles to overcome before making decisions based on the mountains of data that indirect channel programs produce include connection of multiple sources, incomplete or inaccurate output, lack of timeliness, and weak integrations with back-end systems. Vendors are creating new functionality that overcomes these challenges and offers real-time decision-grade analysis,” the report says.
The report also confirms that the time-tested strategy of offering channel and consumer incentives continues to offer high business value, especially for companies selling through complex indirect sales channels. "No organization’s channel strategy can be complete without a full set of robust incentives. Motivating channel partners of different types to be committed and loyal requires a mix of programs that incent not only the owner-principals, but also the frontline staff. In many industries, partners sell a myriad of other products, including competitors, and getting mindshare is critical to success.”
To download the Forrester Tech Tide: Channel Software, Q1 2018 report click HERE.