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Channel Incentives Cloud Leader Moves to Microsoft Azure®

Channel incentives cloud leader strengthens SaaS infrastructure to better serve global clients

WHITBY, ON. (August 28, 2018) – 360insights, a global channel incentives leader offering consumer and channel rebates, SPIFF programs, MDF & co-op ad processing and channel insights, announced today the successful migration of its Channel Success Platform™ to Microsoft’s Azure cloud hosting service.

360insights’ Channel Success Platform incentives cloud is intended to serve the needs of large enterprises who go to market through complex distribution.  This founding principle of delivering a secure, flexible, scalable solution to clients is the driving force behind the move of the 360insights’ incentives cloud to Microsoft Azure. The new infrastructure puts 360insights’ platform stability on par with other Azure clients such as Apple, Adobe, HP, NetApp, Symantec.

Moving the 360insights’ incentives cloud to Microsoft Azure positions the company to scale faster and better serve global clients. Microsoft has strategically positioned Azure data centers throughout the world. The infrastructure dynamically adapts to client requirements and 360insights’ growing business needs. The new incentives cloud infrastructure also offers better disaster recovery and improved security. Most importantly, 360insights can now shift personnel towards client-facing activities like development and deployment and away from infrastructure management.

“The migration to Azure is an evolution story for 360insights,” said Tim Rochon, Chief Technology Officer. “Azure offers an environment that is operationally highly effective for both our clients and our own internal teams.”  “Azure’s security and stability are a given,” added Lilian Seidaros, Senior Manager of IT Infrastructure, “but for 360insights this move is about having the flexibility to scale up or down quickly, getting our clients provisioned and stood up at the speed of their needs.”

360insights re-platforming of its incentives cloud serves to underpin the company’s commitment to reliably delivering its ever-evolving Channel Success Platform to its clients, their channels, and their consumers.  The company has spent over $60M on research and development and continues to invest eight figures annually. The move to Microsoft Azure provides further assurance clients will have access to the cutting edge of channel marketing incentives cloud services when and where they need them.


About the Author

About 360insights: 360insights is a global channel technology provider offering its Channel Success Platform™, with the first integrated cloud solution enabling brands to manage, measure and optimize consumer rebates, SPIFFs, volume incentives, MDF/CO-OP, sales allowances, points programs, and associated spending using data-driven channel insights, all underpinned with concierge support including program design and management, regulatory and compliance services, help desk, claims adjudication and payment services. Learn more at

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