New Channel Pulse Report Shares Channel Incentive and Insights Trends
WHITBY, ON. (January 29th, 2019) – 360insights, a global channel incentives leader offering consumer and channel rebates, SPIFF programs, MDF & co-op ad processing and channel insights, today launched its first edition of Channel Pulse™. The report shares channel management trends across a curated community of over 1,000 channel professionals.
“The purpose of Channel Pulse™ is to capture and share valuable insights from key channel sales and marketing leaders across a wide array of industries,” said Paul Yantus 360insights’ VP of Marketing. ”Our goal is to facilitate the sharing of best practices, benchmarks and other valuable channel management trends.”
360insightsconducted the initial information gathering for the Channel Pulse in late December 2018. Senior channel management executives across a wide array of vertical industries throughout North America participated in a survey composed of short multiple choice and stack-ranked questions.
“The idea is to start with thought-provoking questions, publishing the result and get conversations and sharing with channel management professionals started. We are looking for this to morph into a symbiotic, professional community that shares valuable channel management trends, ideas, best practices and more,” Yantus added.
Anyone managing a channel can engage, partake and contribute. There is no cost, just a request to give back through active sharing of practices, thoughts and ideas. The report will continue to be published on a quarterly basis to help facilitate the evolution of the Channel Pulse community. Channel Pulse will assist channel professionals in learning from each other and improving channel knowledge and practices.
The report is made available free of charge to any interested party. Those interested in obtaining a copy and/or participating in the Channel Pulse community and any future reports or events can do so at www.TheChannelPulse.com.