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Paul Yantus: The Channel Pulse Report, Q2 2019

Paul Yantus is the VP of Marketing at 360insights and rejoins Channel Edge to discuss the Channel Pulse Report findings for Q2 2019.  Find out what vendors are measuring in their partner marketing, what KPIs they value most, how they're leveraging (or not!) predictive analytics, and more by downloading the free report right HERE.

Of course, we suggest downloading your own copy of the report so you can read it in detail, but this episode is a great primer on the trends and challenges we’ve collected from senior-level folks with established channels across over a dozen different industries.  The survey reveals how leaders in the Channel Pulse community are refining their approach to reseller scoring to stay relevant in a rapidly evolving digital marketplace. The findings illustrate which reseller Key Performance Indicators (KPIs) matter most to organizations, how leaders and their resellers are approaching digital transformation, and how much visibility leaders have into future channel results.

For more information on the Napa Valley Channel Chiefs meetup referenced in the podcast, click here or to simply sign up for the live Achieving Partner Success webinar from the event on July 18th, follow this link. (and act quickly!)

To get your free copy of the Channel Pulse Report, Q2 2019 edition, and to join the Channel Pulse community of channel leaders and professionals, head over to TheChannelPulse.com.

 

LISTEN TO THE ENTIRE CONVERSATION NOW:

 

If you've got ideas for future shows, want to connect us with an exciting guest or send questions or comments in on the podcast, please free to email us at ChannelEdge@360insights.com.

Also, if you enjoy the show please do share it with your colleagues and remember to subscribe using whatever your favourite podcast platform is: iTunes, Stitcher Radio, Google Play or Spotify. Listen on Google Play Music

 

Want to check out Paul’s episode from the release of the 2019 Q1 Channel Pulse Report? 

Listen to Paul and Steven discuss the purpose of the Channel Pulse community and findings from the inaugural edition, right HERE.  

About the Author

Steven Kellam Senior Vice President, Marketing and Alliances Steven is a respected leader in channel incentives and marketing with a comprehensive end-to-end understanding of what it takes for brands to succeed selling through complex sales channels. He has over twenty years of executive management experience combining leadership, vision and execution applied to sales, marketing, business development and operations. At 360insights, Steven drives growth through alliance building, thought leadership marketing and collaboration with the sales team. Steven is a strong strategic leader with a passion for growth and operations excellence. Prior to joining 360insights Steven served as President of CCI (now E2Open’s incentive business). At CCI, Steven led efforts to form alliances across the channel software market, grew its MDF and co-op advertising business, and expanded its solutions offering across its product suite to include rebates, sales incentives and APIs to support strategic partnerships. Steven studied Economics and Marketing at Virginia Commonwealth University and Hampden-Sydney College, respectively. Steven lives in San Francisco and is a competitive athlete, participating in triathlons and open water swims including the Escape from Alcatraz, Golden Gate Bridge and the Kona Ironman in Hawaii.

Profile Photo of Steven Kellam