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What's a Vendor to Do? | Melinda Aguilar EP. 40

“They NEED to all stick with rebates...”

Melinda Aguilar is back for round two.  After kicking up dust in her first appearance back on episode 38, Dear Vendor, Let Me Introduce You to Our Customer…. she's back to share her perspective on what makes a great partnership with a vendor.  If you haven’t checked out her first appearance, Melinda is the sales manager at RenWes Sales in Lake Forest, CA but she’s also much more than that.  She is a 37-year veteran of the appliance business and proven number one appliance salesperson in North America, possibly even the world. Melinda’s last episode caused a stir with quite a few listeners - the main feedback being requests to have her back to talk from her perspective, about what vendors could do better to build great partnerships with their channel resellers.  Turns out it all boils down to a few key principles… LISTEN TO THE ENTIRE CONVERSATION NOW: If you've got ideas for future shows, want to connect us with an exciting guest or send questions or comments in on the podcast, please free to email us at ChannelEdge@360insights.com Also, if you enjoy the show please do share it with your colleagues and remember to subscribe using whatever your favourite podcast platform is: iTunes, Stitcher Radio, Google Play or Spotify. Listen on Google Play Music Want to hear the first time Melinda was on this show? Listen to Melinda and Steven discuss the changing retail buyer’s journey, right HERE.

About the Author

Steven Kellam Senior Vice President, Marketing and Alliances Steven is a respected leader in channel incentives and marketing with a comprehensive end-to-end understanding of what it takes for brands to succeed selling through complex sales channels. He has over twenty years of executive management experience combining leadership, vision and execution applied to sales, marketing, business development and operations. At 360insights, Steven drives growth through alliance building, thought leadership marketing and collaboration with the sales team. Steven is a strong strategic leader with a passion for growth and operations excellence. Prior to joining 360insights Steven served as President of CCI (now E2Open’s incentive business). At CCI, Steven led efforts to form alliances across the channel software market, grew its MDF and co-op advertising business, and expanded its solutions offering across its product suite to include rebates, sales incentives and APIs to support strategic partnerships. Steven studied Economics and Marketing at Virginia Commonwealth University and Hampden-Sydney College, respectively. Steven lives in San Francisco and is a competitive athlete, participating in triathlons and open water swims including the Escape from Alcatraz, Golden Gate Bridge and the Kona Ironman in Hawaii.

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