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10 Essentials for a Successful MDF & CO-OP Marketing Program

Understand how to plan, design and execute effective MDF & CO-OP programs that drive channel growth and deliver ROI

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If you are looking to simplify the way you work with channel partners and get more return from Market Development Funds (MDF), you need to build programs that support not only the go-to-market behaviors of resellers but also the buying process of customers. This guide will outline the 10 essential elements for building a successful MDF/CO-OP program that will not only take you one step ahead of the competition, but also provide that all-important edge for your brand in the marketplace as well as be a measurable metric for sales and hence ROI.

About the Author

360insights is the leading channel engagement and business optimization company, that enables brands to better influence, manage, and engage with their complex channel ecosystems. The company offers a suite of channel solutions including a SaaS-based platform that empowers brands to fully orchestrate their complex partner networks, while also delivering a powerful Incentive Automation solution for consumer rebates, SPIFFs, volume incentives, MDF/Co-Op, sales allowances and points programs. Combining incentive management and ecosystem orchestration with a powerful data analytics engine, 360insights serves 300+ enterprise organizations globally, across multiple industries, helping them boost their indirect business. Learn more at

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