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Secret Ingredient to Partner Enablement

How vendors can improve the effectiveness of partners’ marketing enablement & develop marketing certification programs to improve performance

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Vendors who go to market through the channel often struggle to understand why their partners' marketing efforts do not hit the mark. This guide will outline how vendors can improve the effectiveness of their partners' marketing enablement, and how they can develop marketing certification programs by equipping partners with product training and marketing automation tools, to educate and enable partners to be successful. Partners should be taught to identify and meet the buyer’s information requirements during each stage of the buying process and improve the performance of partner-led demand creation, for maximum output.

About the Author

360insights is the leading channel engagement and business optimization company, that enables brands to better influence, manage, and engage with their complex channel ecosystems. The company offers a suite of channel solutions including a SaaS-based platform that empowers brands to fully orchestrate their complex partner networks, while also delivering a powerful Incentive Automation solution for consumer rebates, SPIFFs, volume incentives, MDF/Co-Op, sales allowances and points programs. Combining incentive management and ecosystem orchestration with a powerful data analytics engine, 360insights serves 300+ enterprise organizations globally, across multiple industries, helping them boost their indirect business. Learn more at

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