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Case-Study-MDF-Co-Op

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"As an international manufacturer of computer hardware and software our corporation uses 360insights technology as the cornerstone of our global co-marketing channel program. The technology and user interface experience allows us to operate in 103 countries and 15 languages, with over 5,000 business partners very effectively in a 24x7 operational environment. The reporting capabilities allow us to effectively respond to requests across the world in an on-demand fashion." To learn how we can customize a program to meet your company's needs, simply visit: through-channel.com / call (866) 803-7304 / or email contact@through-channel.com. THE SOLUTION / 360insights launched a customized version of its industry leading MDF and CO-OP Funds Management platform for this technology company. The solution enabled the company's channel management teams to create funding programs by business unit and by country. The business partners were able to plan and execute marketing initiatives and to submit claims with the required proof of performance documentation via the solution. 360insights' solution has enabled the client team and business partners to access and manage their CO-OP marketing funds in real-time in 103 countries in 15 languages including English, French, German, Spanish, Italian, Russian, Korean, Chinese and Japanese. The solution also has the ability to handle local currencies. THE RESULTS / The solution enabled the company to: + Manage marketing spend on a global level + Analyze funds utilization to identify any trends in channel + Link leads generation to CO-OP funding + Provide ad-hoc reporting of entire CO-OP funding process + Standardize co-marketing experience for Business Partners CASE STUDY / TECHNOLOGY Improved collaboration between the company and its partners, improved timing for business partners to receive funding for marketing programs, increased partner participation and accelerated ROI of co-op expenditures. The solution supports an annual average of 5,000 participating business partners, more than 11,000 claims. THE END RESULT

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