Issue link:

Contents of this Issue


Page 0 of 1

C H A N N E L S U C C E S S P L A T F O R M Leading Technology Company Offers MDF (Marketing Development Funds) & CO-OP Advertising Program to Multiple and Manage Opportunities Worldwide. CASE STUDY 360 TECHNOLOGY THE CHALLENGE / A Fortune 50 international technology company provides multiple marketing programs for its business partners around the world. At the time, the company was managing its marketing funds through an in-house tool, which did not adequately support the complexity of its business. Additionally, any desired changes or enhancements to their tool became very challenging and time consuming to execute. The company needed a best-in-class solution capable of supporting complex business requirements on a global basis. It was also essential that the chosen service provider could adapt its funds management tool as the company changed to meet the evolving technology market.

Articles in this issue

view archives of Resources - Case-Study-MDF-Co-Op