C H A N N E L S U C C E S S P L A T F O R M
Leading Technology Company Offers MDF (Marketing
Development Funds) & CO-OP Advertising Program to
Multiple and Manage Opportunities Worldwide.
CASE STUDY
360
TECHNOLOGY
THE CHALLENGE / A Fortune 50 international technology company provides multiple marketing programs for
its business partners around the world. At the time, the company was managing its marketing funds through an
in-house tool, which did not adequately support the complexity of its business. Additionally, any desired changes
or enhancements to their tool became very challenging and time consuming to execute.
The company needed a best-in-class solution capable of supporting complex business requirements on a global
basis. It was also essential that the chosen service provider could adapt its funds management tool as the
company changed to meet the evolving technology market.
