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CS_CooperVision_Case-Study_FINAL_03052020

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C A S E S T U DY 3 6 0 Q U I C KC A S E RESULT SCOPE CHALLENGE Patients Had No Up-front Visibility To Final Rebate Claim Payment SOLUTION 360 Module: Rebate Module The Channel Success Platform ™ Automate Claim Process Reduce Payout Time Up-Front Qualification Notification Donation Allocation Control 2X$ Added Meaningful Brand Connections Spiked Patient Satisfaction Increased Email Open Rates Doubled Donation Total Using 360insights Platform THE SCOPE CooperVision (CVI) has supported the charitable organization, Optometry Giving Sight since 2011 with the option to donate through the patient rebate program. Today, total donations are now exceeding $8ooK. In addition, every year leading up to World Sight Day, they operate fundraising campaigns both with their internal teams as well as externally, engaging their patients. When CVI began working with 360insights, around 4% of patients were happy to donate part of, or even all of their rebate payment to such a meaningful cause. However, CooperVision's previous rebate software came with limitations, one of which was negatively impacting both patient experience and the Optometry Giving Sight rebate program. THE CHALLENGE CooperVision's incentives technology was not providing patients a great user experience. The claim entry process was slow and complex and there was also no up-front visibility to rebate claim payment amounts or timing. Although the platform did enable patients to donate, options were limited. CooperVision also did not have access to reports providing a clean picture of patient's donation payment support or matching require- ments. The data often suggested donations were more conservative than they might have been otherwise. THE SOLUTION At the forefront of their specifications for a new incentives platform, CooperVision had two requirements that they believed would help increase customer satisfaction and give their patients greater donation flexibility. First and foremost, CooperVision wanted a better view into total claim amounts and more reliable and accurate reporting functionality. They also wanted to increase patient satisfaction and offer a smoother rebate experience by offering the opportunity to test new donation options for the Optometry Giving Sight program. As a result, 360insights' Channel Success Platform ™ offered the perfect fit. The Channel Success Platform ™ ARE YOU ON THE RIGHT PLATFORM TO SUPPORT YOUR CHANNEL? Connect with 360insights —www.360insights.com | 1-855-232-7872 C O N S U M E R R E B A T E M O D U L E 360insights' CHANNEL SUCCESS PLATFORM TM GIVES SIGHT TO COOPERVISION REBATES

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