Resources

Stapletons Tyres (points based incentive rewards)_US

Issue link: https://resources.360insights.com/i/1434297

Contents of this Issue

Navigation

Page 1 of 2

C A S E S T U D Y P O I N T S B A S E D R E W A R D I N C E N T I V E M O D U L E The Channel Success Platform ™ ARE YOU ON THE RIGHT PLATFORM TO SUPPORT YOUR CHANNEL? www.360insights.com | sales@360insights.com | 1-855-232-7872 Comprehensive promotional plans are designed with the targeted manufacturers, to drive brand awareness, program engagement and provide the incentive to encourage loyalty to a tire brand. Dedicated comms strategies are executed per tire brand to implement the incentive initiatives. e.g double points, points statements, reward highlights and newsletters. Points can be redeemed within the rewards catalog, situated on the portal for easy access, which includes product, gift cards and branded merchandise from the manufacturer. The extensive dashboard reporting offered by 360insights, enables Stapleton's to track and report by user level, buying trends, brand sales and comparison of different user groups engagement. This not only presents overall program performance, but also helps to set or adapt ongoing strategy with the manufacturers and constructing the promotional calendar, to maximize program success. The success of Stapleton's Rewards has been improving year over year since launch, increasing the number of users, engagement and overall performance. Our business was looking for ways to engage and encourage Customer retention and loyalty. Working in partnership with 360insights, they helped us to deliver our rewards program, as part of the overarching 'Stapleton's Rewards' platform, which has been a resounding success Dan Bentley – Digital Marketing Manager, Stapleton's (Tyre Services) Ltd. THE RESULT 177% YoY increase in active program users. 84% YoY increase of reward spend 175% YoY increase of transactions within the reward platform 53% unique opens from total email comms sent, 32% average click-to-open rate on manufacturer specific email comms Customers scored the program 4.2/5 Stapleton's have seen a 13% increase in sales across the brands included within the program

Articles in this issue

Links on this page

view archives of Resources - Stapletons Tyres (points based incentive rewards)_US