Skip to main content

Effective Partner Communication Starts with Empathy

Discover best practices and recommendations when designing a communications plan, that is sympathetic to the lifecycle of the partner program

Download PDF

Partner communications should not solely be developed around vendor objectives or what they think partners want to hear. Information must show the benefits of the partnership for both businesses. In this insights paper, we share the best practices to keep in mind when designing a communications plan and the need to craft messages that are sympathetic to the lifecycle of the partner program. Follow these recommendations to efficiently deliver your message to partners.

About the Author

360insights is the leading channel engagement and business optimization company, that enables brands to better influence, manage, and engage with their complex channel ecosystems. The company offers a suite of channel solutions including a SaaS-based platform that empowers brands to fully orchestrate their complex partner networks, while also delivering a powerful Incentive Automation solution for consumer rebates, SPIFFs, volume incentives, MDF/Co-Op, sales allowances and points programs. Combining incentive management and ecosystem orchestration with a powerful data analytics engine, 360insights serves 300+ enterprise organizations globally, across multiple industries, helping them boost their indirect business. Learn more at

Profile Photo of 360 insights