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Maximize the Effectiveness of your MDF - CO-OP Program

Discover five best practices that can be utilized to improve the effectiveness of your current or new MDF program and improve time to revenue

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MDF and Co-op are often one of the largest line-item expenses in your channel marketing budget. Although increasing the utilization and effectiveness of your co-marketing programs may seem overwhelming, improved usage and therefore, the ROI of your MDF tool, is essential to meet, or exceed, your business goals. When implemented correctly, MDF/CO-OP are one of the most effective ways to drive partner engagement at the organizational level. Discover our five best practices, that can be utilized to improve the effectiveness of your current or new MDF program.

About the Author

360insights is the leading channel engagement and business optimization company, that enables brands to better influence, manage, and engage with their complex channel ecosystems. The company offers a suite of channel solutions including a SaaS-based platform that empowers brands to fully orchestrate their complex partner networks, while also delivering a powerful Incentive Automation solution for consumer rebates, SPIFFs, volume incentives, MDF/Co-Op, sales allowances and points programs. Combining incentive management and ecosystem orchestration with a powerful data analytics engine, 360insights serves 300+ enterprise organizations globally, across multiple industries, helping them boost their indirect business. Learn more at

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