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These Trends Are Changing Channel Marketing

How channel marketers are adapting to the changing channel landscape and trends affecting partners and their businesses

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A seismic shift is occurring in the channel, and you’ve probably already felt the impact on your channel marketing. Rapid technology changes during recent years have opened the door for vendors to offer new, advanced solutions and services across a wide range of categories, from security and networking to big data, analytics, storage, and mobile solutions. Revenues have shifted from hardware and software to applications, and from transactional to recurring revenue business models. This insight paper shares the challenges channel marketers face and the steps needing to take to understand the ways the changing channel landscape affects partners and their businesses.

About the Author

360insights is the leading channel engagement and business optimization company, that enables brands to better influence, manage, and engage with their complex channel ecosystems. The company offers a suite of channel solutions including a SaaS-based platform that empowers brands to fully orchestrate their complex partner networks, while also delivering a powerful Incentive Automation solution for consumer rebates, SPIFFs, volume incentives, MDF/Co-Op, sales allowances and points programs. Combining incentive management and ecosystem orchestration with a powerful data analytics engine, 360insights serves 300+ enterprise organizations globally, across multiple industries, helping them boost their indirect business. Learn more at

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