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CO-OP Versus MDF Funding Models

Find out more about the advantages and disadvantages of CO-OP accrual and MDF proposal-based funding models

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As a channel sales profession, you know that your success requires a lot of relationship building because achieving your goals depends on a third-party’s actions. This symbiotic relationship frequently triggers the instinct to treat all your channel partners as strategic partners, but who has the time for that? The funding model is the cornerstone of your promotional allowance program. Will you choose to grant funding to partners as an accrual or proposal-based funding model or a mix of the two? Find out more about the advantages and disadvantages of each type, in this short insights paper.

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360insights is the leading channel engagement and business optimization company, that enables brands to better influence, manage, and engage with their complex channel ecosystems. The company offers a suite of channel solutions including a SaaS-based platform that empowers brands to fully orchestrate their complex partner networks, while also delivering a powerful Incentive Automation solution for consumer rebates, SPIFFs, volume incentives, MDF/Co-Op, sales allowances and points programs. Combining incentive management and ecosystem orchestration with a powerful data analytics engine, 360insights serves 300+ enterprise organizations globally, across multiple industries, helping them boost their indirect business. Learn more at

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