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Starter’s Guide to Finding an MDF/CO-OP Solutions Provider

Utilize this services checklist to assist in finding your best matched MDF/CO-OP solution provider and ensure alignment with business objectives

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Whether you are an initiator, influencer, or final decision maker, selecting a promotional allowance solution can be taxing and time consuming. The project gets especially tricky when a clear consensus about requirements is missing. With many management solutions out there, it’s a challenge to know which product is the best fit, based on considerations such as platform capabilities, financial management, implementation and integration and pricing. This starters guide includes a services checklist that can assist you when searching for your best matched MDF/CO-OP solution provider. Download, to get started.

About the Author

360insights is the leading channel engagement and business optimization company, that enables brands to better influence, manage, and engage with their complex channel ecosystems. The company offers a suite of channel solutions including a SaaS-based platform that empowers brands to fully orchestrate their complex partner networks, while also delivering a powerful Incentive Automation solution for consumer rebates, SPIFFs, volume incentives, MDF/Co-Op, sales allowances and points programs. Combining incentive management and ecosystem orchestration with a powerful data analytics engine, 360insights serves 300+ enterprise organizations globally, across multiple industries, helping them boost their indirect business. Learn more at

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