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Status Based Incentive Programs Infographic | 360insights

How much of a role does engaging your channel play in the success of your brand? Are there still unexplored blue oceans that you have been missing? This Harvard Business Review article revealed “companies who hired a dedicated channel manager to manage their third-party distribution relationships within the last five years reported a 11.1% average increase in top-line revenue growth as a result of that hire.” Status based incentive programs also play a key role in keeping distribution relationships engaged. If your brand is already sold on the value of dedicating resources toward marketing to the channel, you may want to consider the oft-overlooked sales managers at the distributor level and status based incentive programs to keep them engaged. The problem is one of competing incentives. At the distributor level, sales managers have internal targets they are responsible for delivering and as with other areas of the channel, brands need to carefully consider their strategy in this war for attention.

status-based incentive programs can keep distributors engaged.

About the Author

360insights is the leading channel engagement and business optimization company, that enables brands to better influence, manage, and engage with their complex channel ecosystems. The company offers a suite of channel solutions including a SaaS-based platform that empowers brands to fully orchestrate their complex partner networks, while also delivering a powerful Incentive Automation solution for consumer rebates, SPIFFs, volume incentives, MDF/Co-Op, sales allowances and points programs. Combining incentive management and ecosystem orchestration with a powerful data analytics engine, 360insights serves 300+ enterprise organizations globally, across multiple industries, helping them boost their indirect business. Learn more at https://360insights.com.

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