Artificial Intelligence (AI) to Incentives Automation (IA)

Powered by additional AI and machine learning services, every platform that hosts partner data can help deliver personalized, smart experiences faster, with less effort and bigger impact.

Optimizing Automotive Aftercare Dealer & Distributer Engagement Points-Based Incentives

Points based incentive programs are an effective way to drive automotive aftercare dealer and distributor engagement. Learn how to motivate revenue-generating behavior, and increase sales.

HVAC Guide to Finding an MDF/BDF Solution Provider

Channel Trends 2021

In this report commissioned by Baptie & Company, research shows channel trends over past years as well as channel predictions for 2021

Q1-2020-Channel-Pulse-Report

This report evaluates trends including channel thought leadership and best practices, benchmarking information, and overcoming distribution challenges

360-IDG-Research-Report

This report examines the state of channel marketing and includes data on budget and spend, challenges within this market, and how to optimize performance

Research-Report-Channel-Marketing-Planning-Assumptions-2020

In this report it highlights the strategic ways to leverage data and the importance of partner ecosystems within channel marketing

Channel Pulse Q4 2019 Report

Looking at the importance and impact on customer retention, leaders’ focus on out-performing competition and updating how CX is measured

The Three A’s of Strategic Partners

Utilize this three-step criteria for identifying strategic partners that merit special attention, that will help drive channel success

These Trends Are Changing Channel Marketing

How channel marketers are adapting to the changing channel landscape and trends affecting partners and their businesses

Starter’s Guide to Finding an MDF/CO-OP Solutions Provider

Utilize this services checklist to assist in finding your best matched MDF/CO-OP solution provider and ensure alignment with business objectives

Channel Rewards Checklist for Today’s Marketplace

How to create a successful channel partner rewards strategy & ways to drive partner behavior that aligns with market evolutions & growth strategies

Promotional Allowance Program Regulations

Download this best practice guide, that explains the promotional allowance program regulations and how they impact MDF / CO-OP programs

Partner Prospecting and Onboarding

Utilize this onboarding checklist to successfully recruit the right partners with business models and skills aligned with your company’s objectives

Opportunities to Optimize Partner Engagement

Achieving partner engagement success requires getting personal with your incentive program. Learn how to deliver an exceptional partner experience

Maximize the Effectiveness of your MDF - CO-OP Program

Discover five best practices that can be utilized to improve the effectiveness of your current or new MDF program and improve time to revenue

Effective Partner Communication Starts with Empathy

Discover best practices and recommendations when designing a communications plan, that is sympathetic to the lifecycle of the partner program

CO-OP Versus MDF Funding Models

Find out more about the advantages and disadvantages of CO-OP accrual and MDF proposal-based funding models

Channel Rewards Programs for the New Digital Transformation Era

Learn how to modify sales processes to align with the new, digitally connected buyer’s journey, with points-based rewards incentive programs