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Channel Marketing Planning Assumptions

Collaboration among partners has become more important as part of the channels go-to-market strategy. In this report by Sirius Decisions, they outline the five planning assumptions that should encourage the agenda of marketing leaders in 2020. This report also highlights the strategic ways to leverage data and the importance of partner ecosystems within channel marketing. Research Report - Channel Marketing Planning Assumptions 2020

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360insights is the leading channel engagement and business optimization company, that enables brands to better influence, manage, and engage with their complex channel ecosystems. The company offers a suite of channel solutions including a SaaS-based platform that empowers brands to fully orchestrate their complex partner networks, while also delivering a powerful Incentive Automation solution for consumer rebates, SPIFFs, volume incentives, MDF/Co-Op, sales allowances and points programs. Combining incentive management and ecosystem orchestration with a powerful data analytics engine, 360insights serves 300+ enterprise organizations globally, across multiple industries, helping them boost their indirect business. Learn more at

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