Skip to main content

The State of Channel Marketing | 360 & IDG Research Report

 A large number of channel marketers acknowledge that having the right solutions is a competitive advantage, while they are also aware the risks to a brands' reputation if done poorly. This report commissioned by 360insights in partnership with IDG research examines the state of channel marketing and includes data on budget and spend, challenges within this market, and how to optimize performance. 360 & IDG Research Report

About the Author

360insights is the leading channel engagement and business optimization company, that enables brands to better influence, manage, and engage with their complex channel ecosystems. The company offers a suite of channel solutions including a SaaS-based platform that empowers brands to fully orchestrate their complex partner networks, while also delivering a powerful Incentive Automation solution for consumer rebates, SPIFFs, volume incentives, MDF/Co-Op, sales allowances and points programs. Combining incentive management and ecosystem orchestration with a powerful data analytics engine, 360insights serves 300+ enterprise organizations globally, across multiple industries, helping them boost their indirect business. Learn more at

Profile Photo of 360 insights