To add even more value to our 360insights knowledge center, we have acquired Perks to combine forces to develop a series of videos to demonstrate thought leadership in the realm of channel incentives..

Much like the buyer’s journey, the partner journey has several stages. It is important that the channel leaders understand and can differentiate these stages. In this video join Claudio Ayub, SVP of TMT Practice at 360insights, as he discusses the different steps of the partner journey as well as the partners perspectives in each step of their journey.