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Understanding the Partner Personas and the Partner Journey

To add even more value to our 360insights knowledge center, we have acquired Perks to combine forces to develop a series of videos to demonstrate thought leadership in the realm of channel incentives..

Much like the buyer’s journey, the partner journey has several stages. It is important that the channel leaders understand and can differentiate these stages. In this video join Claudio Ayub, SVP of TMT Practice at 360insights, as he discusses the different steps of the partner journey as well as the partners perspectives in each step of their journey.

About the Author

360insights is the leading channel engagement and business optimization company, that enables brands to better influence, manage, and engage with their complex channel ecosystems. The company offers a suite of channel solutions including a SaaS-based platform that empowers brands to fully orchestrate their complex partner networks, while also delivering a powerful Incentive Automation solution for consumer rebates, SPIFFs, volume incentives, MDF/Co-Op, sales allowances and points programs. Combining incentive management and ecosystem orchestration with a powerful data analytics engine, 360insights serves 300+ enterprise organizations globally, across multiple industries, helping them boost their indirect business. Learn more at

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