Rapidly changing market conditions and business models, especially the acceleration of the digital buyers’ journey, are forcing channel leaders to re-think the purpose and impact of channel rewards and incentive programs. By addressing the different partner types or specializations within the channel is providing new strategies to gain better program engagement. During this transformative time, motivating and engaging partners and their employees is a significant challenge. In this guide, we will share how to create a channel rewards strategy with pace, that can help drive partner behavior that aligns with growth strategy.