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Channel Rewards Checklist for Today’s Marketplace

How to create a successful channel partner rewards strategy & ways to drive partner behavior that aligns with market evolutions & growth strategies

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Rapidly changing market conditions and business models, especially the acceleration of the digital buyers’ journey, are forcing channel leaders to re-think the purpose and impact of channel rewards and incentive programs. By addressing the different partner types or specializations within the channel is providing new strategies to gain better program engagement. During this transformative time, motivating and engaging partners and their employees is a significant challenge. In this guide, we will share how to create a channel rewards strategy with pace, that can help drive partner behavior that aligns with growth strategy.

About the Author

360insights is the leading channel engagement and business optimization company, that enables brands to better influence, manage, and engage with their complex channel ecosystems. The company offers a suite of channel solutions including a SaaS-based platform that empowers brands to fully orchestrate their complex partner networks, while also delivering a powerful Incentive Automation solution for consumer rebates, SPIFFs, volume incentives, MDF/Co-Op, sales allowances and points programs. Combining incentive management and ecosystem orchestration with a powerful data analytics engine, 360insights serves 300+ enterprise organizations globally, across multiple industries, helping them boost their indirect business. Learn more at

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