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Got Milk? Old Question, New Channel Dynamic / EP.76

Got Milk? Old Question, New Channel Dynamic We are becoming more and more addicted to getting data when we want it, getting it fast and getting it anywhere. From life altering support of remote heart monitors, to everyday activities like checking how much milk is in the fridge from our mobile device while actually at the grocery store, our dependencies on IoT and data mobility is surging. So what does that mean for the channel? How can vendors like T-Mobile enable their B2B Business partners to make the most of this opportunity. Join as Paul Spencer, Director of Channel Sales at T-Mobile talks about how to drive partner success, how to remove friction for his dealers, delight his end users and incentivize his channel to capture all the market share they can.



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Click here to listen to our previous episode with Melinda Aguilar — It's Time to Get Back to Customer Obsession/ / Ep. 74

About the Author

360insights is the leading channel engagement and business optimization company, that enables brands to better influence, manage, and engage with their complex channel ecosystems. The company offers a suite of channel solutions including a SaaS-based platform that empowers brands to fully orchestrate their complex partner networks, while also delivering a powerful Incentive Automation solution for consumer rebates, SPIFFs, volume incentives, MDF/Co-Op, sales allowances and points programs. Combining incentive management and ecosystem orchestration with a powerful data analytics engine, 360insights serves 300+ enterprise organizations globally, across multiple industries, helping them boost their indirect business. Learn more at

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