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The State of: Sell-Through Allowances

Sell through allowances(STA's) offer retailer support retroactively while protecting MSRP. Manufacturers and distributors are facing many challenges however emerging trends are pointing towards improved visibility and efficiency. This infographic defines STA's and how to navigate them.

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360insights is the leading channel engagement and business optimization company, that enables brands to better influence, manage, and engage with their complex channel ecosystems. The company offers a suite of channel solutions including a SaaS-based platform that empowers brands to fully orchestrate their complex partner networks, while also delivering a powerful Incentive Automation solution for consumer rebates, SPIFFs, volume incentives, MDF/Co-Op, sales allowances and points programs. Combining incentive management and ecosystem orchestration with a powerful data analytics engine, 360insights serves 300+ enterprise organizations globally, across multiple industries, helping them boost their indirect business. Learn more at

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