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What in the world is on Tina Gravel’s Channel Mind? | EP. 71

From what I know of Tina Gravel, I’d guess that channel growth, incentive automation, ROI on channel programs, PRM and TCMA are all on her mind. As a successful channel leader with years of experience under her belt, driving channel success is always on her mind, but as an advocate for women, she’s also thinking about how to help women achieve success in the channel and in life. Join us as we immediately change topics from how to grow the channel to how to grow as a person. The irony, according to Tina, is that it takes the latter to make the former work so much better.

About the Author

Steven Kellam Senior Vice President, Marketing and Alliances Steven is a respected leader in channel incentives and marketing with a comprehensive end-to-end understanding of what it takes for brands to succeed selling through complex sales channels. He has over twenty years of executive management experience combining leadership, vision and execution applied to sales, marketing, business development and operations. At 360insights, Steven drives growth through alliance building, thought leadership marketing and collaboration with the sales team. Steven is a strong strategic leader with a passion for growth and operations excellence. Prior to joining 360insights Steven served as President of CCI (now E2Open’s incentive business). At CCI, Steven led efforts to form alliances across the channel software market, grew its MDF and co-op advertising business, and expanded its solutions offering across its product suite to include rebates, sales incentives and APIs to support strategic partnerships. Steven studied Economics and Marketing at Virginia Commonwealth University and Hampden-Sydney College, respectively. Steven lives in San Francisco and is a competitive athlete, participating in triathlons and open water swims including the Escape from Alcatraz, Golden Gate Bridge and the Kona Ironman in Hawaii.

Profile Photo of Steven Kellam