Planning a successful MDF or CoOp program is challenging enough without having to worry about whether or not your activities are contra vs. opex. While there are some gray areas, the reality is that determining how to classify your program is pretty straight forward - especially with the right guidance. While your program objectives are always your "North Star," it's always a good idea to get the funding right the first time. Please join us in a spirited conversation with Craig DeWolf, VP of MDF Product at 360insights as we discuss how to define, align and manage around the right funding model.

Also, if you enjoy the show please do share it with your colleagues and remember to subscribe using whatever your favorite podcast platform is: iTunes, Stitcher Radio, or Spotify. Click here to listen to part 3 with Craig DeWolf — MDF, CO-OP, BDF, are they really all that different? / EP. 80