Why Your Sales Funnel Should Actually Be a Flywheel
Here’s what you need to know about the sales flywheel, and how to incentivize channel partners and sales teams to get started.
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MDF ROI – It's challenging, but worth all the effort | Craig DeWolf EP. 79
MDF has never been so important to partner and dealer success. How should you spend marketing budget to see a ROI and measurable partner success.
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Q1-2020-Channel-Pulse-Report
This report evaluates trends including channel thought leadership and best practices, benchmarking information, and overcoming distribution challenges
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Research-Report-Channel-Marketing-Planning-Assumptions-2020
In this report it highlights the strategic ways to leverage data and the importance of partner ecosystems within channel marketing
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Channel Pulse Q4 2019 Report
Looking at the importance and impact on customer retention, leaders’ focus on out-performing competition and updating how CX is measured
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The Three A’s of Strategic Partners
Utilize this three-step criteria for identifying strategic partners that merit special attention, that will help drive channel success
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Healthcare: Cooper Vision Rebates and Donations
Discover how 360insights implemented an easy and efficient rebate process for Coopervision providing a more user-friendly experience
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A Guide to Incentive Planning Selection
In this eBook 360insights shares what to review when planning and selecting the right channel incentives, to ensure every member involved keep motivated
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Optimizing Channel Engagement throughout the buyer’s journey - 5 Best Practices
5 Best Practices to consider in optimizing channel engagement and enabling effective incentives - based on the evolved buyer journey
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Got Milk? Old Question, New Channel Dynamic / EP.76
Paul Spencer, Director of Channel Sales at T-Mobile talks about how to remove friction for his dealers and incentivize his channel to capture market share
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4 Tips for Moving to an Automated MDF System
Understand how to reduce admin time, accelerate manual claims and produce dynamic performance reporting, by automating MDF Program Management.
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The State of: Sell-Through Allowances
Sell through allowances (STA's) offer retailer support retroactively while protecting MSRP. This infographic defines STA's and how to navigate them.
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Channel Insights
Channel insights bring brand confidence, channel efficiency and pipeline accuracy. This infographic defines channel insights and how to navigate them.
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The Future Gives the Channel Reason for Optimism
The road to channel prosperity isn’t smooth. Knowing the trends and understanding their root causes is the foundation for successful navigation
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2020 Learnings in Review, A Winning 2021 Channel Incentive Management Strategy for 360insights | Jason Atkins EP. 67
Steven Kellam and 360insights’ founder & CEO, Jason Atkins review 2020 learnings and discuss winning Channel Management Strategy for 2021
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Achieving Performance and Consistency Inside Today’s Decentralized Channel
By Dan Kelly, VP Strategic Accounts & Partnerships The ever-accelerating pace of technological innovation, personalization and the corresponding decentralization of channel is presenting a new...
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360insights’ 2020 Year in Review: How Staying True to Our Mission Positioned Us Better Than Ever Before
By Jason Atkins, founder & CEO, 360insights The year 2020 threw a lot at us. From a once-in-a-generation global pandemic that rocked every part of our personal and professional
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You Need Your Channel to Sell: 4 Ways to Leverage the Value of the Channel
You need to sell, customers want to buy, your channel is the bridge. Learn 4 strategies to leverage the value of your channel
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A view of Channel Management from the front row | Heather Tenuto EP. 61
Heather Tenuto, CRO at Zift Solutions rejoins Channel Edge to share her thoughts on channel management from a front row seat.
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Investing in the Right Channel Partners is an “EPIC” Way To Stimulate Growth
Recall the old adage “you only get out what you put in.” When it comes to channel management programs, this expression couldn’t ring truer
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