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Capital is Still King in Channel Sales | Kiley Kunkler EP. 89

While channel incentive automation and partner engagement are critical factors in achieving partner success, one of the less discussed keys for many channel partners is access to capital. Channel partners are facing many new challenges in the COVID world, from digital marketing to sales enablement, so the last thing they need is lack of capital to manage their businesses. Please join me while I talk to Kiley Kunkler, Vendor Origination Lead at Wells Fargo, and discuss how the right bank can make a big difference in helping vendors grow channel sales and deepen partner relationships.

About the Author

Steven Kellam Senior Vice President, Marketing and Alliances Steven is a respected leader in channel incentives and marketing with a comprehensive end-to-end understanding of what it takes for brands to succeed selling through complex sales channels. He has over twenty years of executive management experience combining leadership, vision and execution applied to sales, marketing, business development and operations. At 360insights, Steven drives growth through alliance building, thought leadership marketing and collaboration with the sales team. Steven is a strong strategic leader with a passion for growth and operations excellence. Prior to joining 360insights Steven served as President of CCI (now E2Open’s incentive business). At CCI, Steven led efforts to form alliances across the channel software market, grew its MDF and co-op advertising business, and expanded its solutions offering across its product suite to include rebates, sales incentives and APIs to support strategic partnerships. Steven studied Economics and Marketing at Virginia Commonwealth University and Hampden-Sydney College, respectively. Steven lives in San Francisco and is a competitive athlete, participating in triathlons and open water swims including the Escape from Alcatraz, Golden Gate Bridge and the Kona Ironman in Hawaii.

Profile Photo of Steven Kellam