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Channel Focus North America 2021 Recap | Heather Margolis & Claudio Ayub EP. 91

Our channel is shifting faster than ever before and it’s up to all of us to ensure we keep a finger on the pulse of what partners, alliances, and influencers are focused on going into 2022. Our SVP, Global Channel Chief, Steven Kellam, SVP of TMT Practice, Claudio Ayub and 360insights new SVP of Marketing, Heather K. Margolis join together in a Channel Edge special episode to review the key themes of the Channel Focus North America 2021 event. Watch this episode to understand the emerging themes that will help shape the landscape of the channel in 2022, such as: • Engaging Influencers • The emergence and dominance of the 'Marketplace' • Partner assisted sales, marketing, and attribution