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The Three A’s of Strategic Partners

Utilize this three-step criteria for identifying strategic partners that merit special attention, that will help drive channel success

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As a channel sales professional, your success requires a lot of relationship building because achieving your goals depends on a third-party’s actions. Set yourself up for success by conducting simple partner scoring exercises that will help identify the strategic partners that merit special attention. Identifying your strategic partners will help you determine which ones to focus your energy on. Assess your existing partners using the “three A’s” criteria. Download the guide to find out more.

About the Author

360insights is the leading channel engagement and business optimization company, that enables brands to better influence, manage, and engage with their complex channel ecosystems. The company offers a suite of channel solutions including a SaaS-based platform that empowers brands to fully orchestrate their complex partner networks, while also delivering a powerful Incentive Automation solution for consumer rebates, SPIFFs, volume incentives, MDF/Co-Op, sales allowances and points programs. Combining incentive management and ecosystem orchestration with a powerful data analytics engine, 360insights serves 300+ enterprise organizations globally, across multiple industries, helping them boost their indirect business. Learn more at

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