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The Three A’s of Strategic Partners

Utilize this three-step criteria for identifying strategic partners that merit special attention, that will help drive channel success

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As a channel sales professional, your success requires a lot of relationship building because achieving your goals depends on a third-party’s actions. Set yourself up for success by conducting simple partner scoring exercises that will help identify the strategic partners that merit special attention. Identifying your strategic partners will help you determine which ones to focus your energy on. Assess your existing partners using the “three A’s” criteria. Download the guide to find out more.

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About 360insights: 360insights is a global channel technology provider offering its Channel Success Platform™, with the first integrated cloud solution enabling brands to manage, measure and optimize consumer rebates, SPIFFs, volume incentives, MDF/CO-OP, sales allowances, points programs, and associated spending using data-driven channel insights, all underpinned with concierge support including program design and management, regulatory and compliance services, help desk, claims adjudication and payment services. Learn more at

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