The Three A’s of Strategic Partners
Utilize this three-step criteria for identifying strategic partners that merit special attention, that will help drive channel success
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As a channel sales professional, your success requires a lot of relationship building because achieving your goals depends on a third-party’s actions. Set yourself up for success by conducting simple partner scoring exercises that will help identify the strategic partners that merit special attention. Identifying your strategic partners will help you determine which ones to focus your energy on. Assess your existing partners using the “three A’s” criteria. Download the guide to find out more.