If you are looking to simplify the way you work with channel partners and get more return from Market Development Funds (MDF), you need to build programs that support not only the go-to-market behaviors of resellers but also the buying process of customers. This guide will outline the 10 essential elements for building a successful MDF/CO-OP program that will not only take you one step ahead of the competition, but also provide that all-important edge for your brand in the marketplace as well as be a measurable metric for sales and hence ROI.