MDF and Co-op are often one of the largest line-item expenses in your channel marketing budget. Although increasing the utilization and effectiveness of your co-marketing programs may seem overwhelming, improved usage and therefore, the ROI of your MDF tool, is essential to meet, or exceed, your business goals. When implemented correctly, MDF/CO-OP are one of the most effective ways to drive partner engagement at the organizational level. Discover our five best practices, that can be utilized to improve the effectiveness of your current or new MDF program.