As a channel sales profession, you know that your success requires a lot of relationship building because achieving your goals depends on a third-party’s actions. This symbiotic relationship frequently triggers the instinct to treat all your channel partners as strategic partners, but who has the time for that? The funding model is the cornerstone of your promotional allowance program. Will you choose to grant funding to partners as an accrual or proposal-based funding model or a mix of the two? Find out more about the advantages and disadvantages of each type, in this short insights paper.