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MDF, CO-OP, BDF, are they really all that different? / EP. 80

MDF, CO-OP, or BDF? What do these acronyms really mean and when do you use one over the other? Can you combine them? When are they most effective? How do you measure them for success? What my good friend Craig DeWolf, VP of MDF Product at 360insights, likes to say, “it depends”.  Your program objectives and the lens through which you view the needs of your program, are far more important than the labels used. However, there are real difference and real consequences if you don’t pay attention to the details – like funding sources. Please join us as we unpack the real world definitions of MDF, BDF and CO-Op, and discuss when and where to use each effectively, as well as how to manage challenges when trying to align each of these programs to channel sales goals and success.



Also, if you enjoy the show please do share it with your colleagues and remember to subscribe using whatever your favorite podcast platform is: iTunesStitcher Radio, or Spotify. Listen on Google Play Music Click here to listen to part 2 with Craig DeWolf — MDF ROI – It’s challenging, but worth all the effort.

About the Author

360insights is the leading channel engagement and business optimization company, that enables brands to better influence, manage, and engage with their complex channel ecosystems. The company offers a suite of channel solutions including a SaaS-based platform that empowers brands to fully orchestrate their complex partner networks, while also delivering a powerful Incentive Automation solution for consumer rebates, SPIFFs, volume incentives, MDF/Co-Op, sales allowances and points programs. Combining incentive management and ecosystem orchestration with a powerful data analytics engine, 360insights serves 300+ enterprise organizations globally, across multiple industries, helping them boost their indirect business. Learn more at

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