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MDF ROI – It's challenging, but worth all the effort | Craig DeWolf EP. 79

MDF has never been so important to partner and dealer success. ROI resulting from MDF programs is now the prerequisite KPI for keeping the investment in this essential sales tool moving forward. Post covid, CFOs are more critical of costs and are looking for proven ROI or it's on the chopping block. This is true for MDF and marketers must be able to effectively answer the following questions: 1. Why are we spending company dollars on MDF? 2. What are we getting out of it? 3. How are we measuring success? Join us on the ChannelEdge Podcast for a spirited discussion with Craig DeWolf, VP of MDF Product at 360insights, as he talks about why MDF matters more today than ever before (think digital marketing enablement in a digital Covid world) and some of the best ways to measure MDF ROI regardless of the length of the sales cycle.

Also, if you enjoy the show please do share it with your colleagues and remember to subscribe using whatever your favorite podcast platform is: iTunesStitcher Radio, or Spotify. Listen on Google Play Music Click here to listen to part 1 with Craig DeWolf — Are You Asking the Right MDF Questions?

About the Author

360insights is the leading channel engagement and business optimization company, that enables brands to better influence, manage, and engage with their complex channel ecosystems. The company offers a suite of channel solutions including a SaaS-based platform that empowers brands to fully orchestrate their complex partner networks, while also delivering a powerful Incentive Automation solution for consumer rebates, SPIFFs, volume incentives, MDF/Co-Op, sales allowances and points programs. Combining incentive management and ecosystem orchestration with a powerful data analytics engine, 360insights serves 300+ enterprise organizations globally, across multiple industries, helping them boost their indirect business. Learn more at

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