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Opex vs. Contra: Keep it Simple / EP. 81

Planning a successful MDF or CoOp program is challenging enough without having to worry about whether or not your activities are contra vs. opex. While there are some gray areas, the reality is that determining how to classify your program is pretty straight forward - especially with the right guidance. While your program objectives are always your "North Star," it's always a good idea to get the funding right the first time. Please join us in a spirited conversation with Craig DeWolf, VP of MDF Product at 360insights as we discuss how to define, align and manage around the right funding model.



Also, if you enjoy the show please do share it with your colleagues and remember to subscribe using whatever your favorite podcast platform is: iTunesStitcher Radio, or Spotify. Listen on Google Play Music Click here to listen to part 3 with Craig DeWolf — MDF, CO-OP, BDF, are they really all that different? / EP. 80

About the Author

360insights is the leading channel engagement and business optimization company, that enables brands to better influence, manage, and engage with their complex channel ecosystems. The company offers a suite of channel solutions including a SaaS-based platform that empowers brands to fully orchestrate their complex partner networks, while also delivering a powerful Incentive Automation solution for consumer rebates, SPIFFs, volume incentives, MDF/Co-Op, sales allowances and points programs. Combining incentive management and ecosystem orchestration with a powerful data analytics engine, 360insights serves 300+ enterprise organizations globally, across multiple industries, helping them boost their indirect business. Learn more at

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