Knowledge Library
Insights
From Connection to Conversion: How Omnichannel Marketing Can Boost Brand Loyalty & Drive Revenue
Read this eBook where we take you through an overview of Omnichannel Marketing, the changes in consumer behavior & how you can meet these new demands, and an Omnichannel Marketing Checklist to ensure success.
Videocasts
Creating Brand Loyalty with Experiential Rewards & Events
During our upcoming webinar on April 23rd, Creating Meaningful, Memorable, and Motivating Brand Loyalty with Experiential Rewards & Events, 360insights’ experts will share insights and best practices for designing travel programs that inspire and motivate, while also delivering measurable business results.
Videocasts
Events
The Era of Ecosystem Orchestration is (Nearly) Here
Join us to learn how the best companies in the industry are coming together to provide the first integrated solutions stack to drive unparalleled Ecosystem scale and success. Save your seat!
Videocasts
Events
Growing Partner Mindshare in a Tumultuous Environment
Join 360insights' own Heather K. Margolis as she meets with the best and brightest for this On-Demand session, Growing Partner Mindshare in a Tumultuous Environment, to learn how to build programs that resonate with partners, motivate them to take action, and foster long-term engagement. Uncover the psychology and behavioral science behind partner mindshare, explore strategies to help partners understand the value of your programs and what’s in it for them, and ensure that you’re adapting your programs to keep partners interested and engaged over time.
Infographics
Your Rate Card Implementation Checklist
Read this infographic to learn more about what Rate Cards are and why you should be using them, a checklist for your successful creation and implementation of Rate Cards and what you should be doing after your program is up and running.
Infographics
The 5 Criteria of Successful Rate Card Program
Learn more about what a Rate Card is, the benefits of using a Rate Card, and the criteria you should follow for success.
Insights
The Definitive Guide for an Effective Channel Incentive Program
Read this eBook where we take you through 6 areas of focus that will help you run your incentive programs correctly and efficiently.
Videocasts
Driving Marketing Success in the EV Revolution: Strategies for Digital Dominance
Watch as we explore the impact of increasing budgets on impression share, the importance of keeping pace with digital trends, and maximizing reach in the digital space. Learn how to craft effective marketing strategies that resonate with EV consumers and dealers alike.
Insights
(Auto) The Not-so Secret Value of Consumer Rebates & Cashback Programs
Leveraging effective promotional strategies is crucial for success. One such strategy proven to be powerful is using rebates and cashback programs. These programs not only drive sales but also offer an opportunity to collect valuable customer data, enabling businesses to make informed decisions. Read to learn more
Infographics
The Not-So Secret Value of Consumer Rebates & Cashback Programs
Leveraging effective promotional strategies is crucial for success. One such strategy proven to be powerful is using rebates and cashback programs. These programs not only drive sales but also offer an opportunity to collect valuable customer data, enabling businesses to make informed decisions. Learn more by reading now!
Videocasts
Tiffani Bova and 360insights Help you Unlock Growth Potential Across your Business
Watch Tiffani Bova and 360insights as we help you unlock growth potential across your business.
Videocasts
Is it an Ecosystem? A Channel? A Partnership: Cut through the semantics and demystify the evolution to drive more revenue
During this on-demand replay, gain a deeper understanding of the nuances, and how they can drive revenue, expand market reach, and foster long-term customer relationships.
Videocasts
Making Your Partners Demand Generation Machines: How to Truly Enable Your Ecosystem
Watch our expert panelists to learn how to leverage new and different strategies to better educate, engage, and enable your ecosystem!
Videocasts
Unlocking Success: Expert Insights on Promotions in the Consumer Durables Industry
Fill out the form for an insightful webinar exploring the world of promotions in the consumer durables industry. This engaging session will feature a distinguished panel of experts, including Zack Elkin, President at Beko, John Iacoviello, former SVP Sales at B/S/H Home Appliance, Sharon Maxfield, Sr. Product Marketing Manager at 360insights and moderated by Heather Margolis, SVP of Marketing at 360insights. Together, they will dive deep into the strategies and tactics that make promotions successful, as well as those that fall short.
Videocasts
Are Marketplace REALLY Working for Your Business?
Watch our on-demand webcast with special guests Jay McBain, Chief Analyst at Canalys and Louise McEvoy, Vice President, US Channel at Trend Micro, where we'll delve into actionable ways to achieve true marketplace mastery.
Videocasts
Get Stuff Done, Faster: Leveraging Analytics to Optimize Your Ecosystem
"So much to do, so much opportunity, so little time.” It’s a tale as old as partner ecosystems and an all too familiar phrase for overextended partner managers. Watch the On-Demand Replay to learn how you can leverage analytics to optimize your ecosystem!
Videocasts
This Is Not Your Grandparent’s Partner Enablement
This on-demand 360insights webinar will look at things you should be doing completely different and how you should be developing an enablement strategy, to truly engage and enable your partners. Watch now!
Videocasts
The Evolving Aftermarket Industry: Fine Tuning Consumer Promotions & Dealer Incentives
During this on-demand webinar, we explore the latest trends in the automotive industry, examining how factors like the rise of electric vehicles are impacting the industry, and what retailers need to know to serve this emerging market effectively. We'll also dive into consumer buying habits, with a particular emphasis on the role of access to credit and promotional offers in driving purchases and look at the role of incentives and promotions in the dealership environment.
Videocasts
Ecosystem Couples Therapy: Ignite the Fire in Your Business Partnerships
Join 360’s SVP of Marketing Heather Margolis and SVP of Ecosystems James Hodgkinson for an on-demand webinar with Jay and Michelle McBain. They will tackle the common challenges that businesses face when managing ecosystems and explore how automation tools can be the ultimate counselor, streamlining processes and optimizing results.
Videocasts
Supercharging Your Channel Game with Generative AI
During this session, we'll dig into how generative AI is changing the channel landscape and how to help channel partners stay ahead of the curve. Don't miss this chance to understand how you can transform your channel strategy, and how to stay ahead of the competition.
Insights
The Shifting Automotive Aftermarket Landscape and the Moves Manufacturer and Reseller Brands Need to Make the Journey
Download this eBook where we dive into the current landscape, the shifts you need to know about, and your next five strategic plays.
Help Sheets
The Benefits of Instant Rebates vs. Consumer Rebates
Read this help sheet where we explore the key considerations when choosing between instant vs consumer rebates.
Videocasts
Uncertain Times, Certain Success: Leveraging Demand Generation to Help Channel Partners Flourish
Do your partners have what they need to succeed? Watch our star-studded panel from all facets of the channel talk through challenges and strategies.
Case Studies
Technology: Matillion Maximizes Partner Pipeline
Learn how data integration company Matillion are maximizing partner business opportunities and mutual bottom lines by supporting partners
Case Studies
Automotive: Manufacturer Polaris implements high impact dealer portal
Learn in this Case Study how, Polaris International designed and implemented a high impact dealer portal offering a unique experience for their diverse international dealer community and portfolio of off-road and on-road products. One that has the ability to deliver relevancy and enriching experiences to all dealers – whatever their location, type and time zone!
Help Sheets
API vs. SFTP with Single Record and Bulk Records and Recommended Frequencies
This help sheet delves into the pros & cons of each approach, & discusses how the choice of data integration method impacts reporting and visualizations.
Videos
Navigating the Entrepreneurial Journey: Overcoming Challenges and Building Authentic Connections
Join Kathryn Rose, Founder and CEO of Get Wise and Channel Wise and Heather Margolis, the SVP of Marketing for 360insights for a candid and thought-provoking conversation about the realities of entrepreneurship.
Insights
Beyond PRM: Rethinking the Tech Stack for Ecosystem Orchestration
Building a modern, strong tech stack is crucial for businesses to stay relevant in an ecosystem-focused world and expand their reach. It allows organizations to leverage advanced technologies, streamline operations, and integrate various tools and platforms to effectively manage and orchestrate their ecosystem interactions. But what does this tech stack look like and how does it differ from tech stacks of the past? Read this eBook to find out more.
Videos
Transforming & Modernizing Consumer Incentives Programs
In this video, 360insights' Kelsey Anderson reflects on key highlights and tips to consider for building an effective consumer incentives strategy.
Case Studies
Manufacturing: Hoover Points-Based Reward Incentives
Working with 360insights Hoover implemented an online B2B sales points-banking incentive and rewards program that boosted sales growth. See the results
Videos
Leveraging Incentives for Financing Solutions & Retail Credit Cards
In this video, 360insights' Kelsey Anderson discusses how incentives are being leveraged by financial solutions for retail credit card offers.
Videos
Current Automotive Industry Insights & Incentives Trends
In this video, Kelsey Anderson discusses what is happening on the dealership & retailer sales floors, including preserving the life of a vehicle.
Videos
Being Mindful of The Modern Consumer Rebate Experience
Kelsey Anderson outlines how to coach brands who are launching or looking to reimagine their consumer incentives programs to always prioritize CX.
Videos
Personifying Consumer Incentive Programs To Meet Your Go to Market Business Objectives
Kelsey Anderson discusses how B2C brands can align their go-to-market business objectives and bring goals to life in how consumer programs are executed.
Videos
Push/Pull & Cross Program Consideration
In this video, Sharon Maxfield, Senior Manager Product Marketing at 360insights, shares key observations from B2B routes to market.
Infographics
Build vs. Buy: Channel Incentives Management Platforms
This infographic shows the top 3 considerations in the build vs. buy debate, so you can narrow down a “winning” solution that’s right for your business.
Videos
Helping Partners Become Recognized Industry Influencers
In this video, Heather K. Margolis and PR expert CJ Arlotta explore why executive and channel partner thought leadership should be a top priority for businesses right now.
Insights
Reports
Consumer Durables in the Post Pandemic Era: A Renaissance Journey
We conducted research to try to learn what consumer durables businesses priorities are and how they are preparing for the next 6-12 months and beyond. Read now to learn what insights came from our research.
Videos
Applying Personalization & Profiling in & For Your Ecosystem & Incentives
Sharon Maxfield emphasizes the importance of profiling a brand's ecosystem and using incentive programs to align with core business objectives.
Videos
Incentives Automation for Your Ecosystem
Ecosystem incentivization goes beyond behavior modification and extends to increased adoption of programs and tooling for go-to-market personas.
Help Sheets
Consumer Incentives: Gift with Purchase vs Cash Incentives
Read this help sheet for key considerations when choosing between gift with purchase and cash incentives.
Videos
What is Gamification
Sharon Maxfield suggests ways to add a personalized touch within programs to increase engagement and enhance the effectiveness of incentives.
Videos
Putting Incentive Automation in Action
Sharon Maxfield highlights the importance of incentives automation in offering program options to a brand's ecosystem.
Videos
B2B Rebate Trends
B2B Rebates for the Technology, Media & Telecom industry involve transactional, calculated, and subscription-based rebates with different purposes.
Videos
Who, Why & How You Incentivize & The Buyer’s Journey
Sharon Maxfield highlights key areas where brands often miss out on opportunities to include persona-based incentives that can impact the sales lifecycle.
Case Studies
Manufacturing: Danby Accelerating Performance with SPIFFs
Learn how Danby appliances implemented a strategic SPIF program to drive customer behaviors to increase performance across brand loyalty and sales.
Case Studies
Automotive: Manufacturer Full Stack Channel Incentive
Read how, with the help of 360insights, an Automotive Manufacturer was able to influence dealer channel behavior, and gain a better attribution of direct program ROI.
Videos
Getting Creative & Strategic With Consumer Incentives
Sharon Maxfield discusses new ideas for consumer incentive programs that go beyond traditional consumer rebates as B2C go-to-market initiatives expand.
Videos
Flexibility & Strategy Through Co-Op MDF Funds Management
Sharon Maxfield discusses how brands can use gamification to diversify their co-marketing programs beyond just sales incentives in Co-Op/MDF programs.
Reports
Tacking Against the Headwinds: 2023 State of Channel Incentives Report
According to our latest research, incentives are proving resilience against economic downturns. Learn how incentives are helping brands weather the storm, enable greater success, and generate support for partners, dealers, and resellers alike in 2023 and beyond.
Help Sheets
360insights Health Plans Help Sheet
Read this Help Sheet to see how an automated Incentives and Rewards platform improves HEDIS scores while helping you go the extra mile to engage and serve your members.
Insights
Navigating The C's of Unpredictability
Supply chain disruption, manufacturing shortages, labor issues, and rapid market changes have made setting the right mix of incentives and rebates even more challenging. Learn how the right incentive management platform can offer flexible and dynamic solutions that intelligently manage and optimize your channel incentives.
Videos
Technology Partnerships
In this video, Heather K. Margolis, SVP of Marketing at 360insights is joined by Kelly Sarabyn, Platform Ecosystem Advocate at HubSpot to discuss the importance of partnerships, the evolution of HubSpot's partnership programs, and tips for growing partner ecosystems.
Videos
Business Travel Tips
In this video, Heather K. Margolis, SVP of Marketing at 360insights is joined by Rachel Schaeffer, Global Director of Channel for Strategic Alliances at SuccessKPI to discuss tips and tricks for managing intense business travel schedules.
Events
Channel Focus Virtual: April 17-18
Join virtually on April 17-18, 2024 for live sessions, interactive Q&A, and one-on-one meetups. Channel Focus, shaping Channel trends for 25 years, offers strategic, best practice, and tactical presentations.
Events
AHTD Spring Conference: April 17-19
Come join us in San Antonio, Texas for AHTD’s Spring Meeting 2024, scheduled for April 17-19, 2024 at the JW Marriott Hill Country Resort. AHTD looks forward to greeting friends--old and new--at the Welcome Reception on Wednesday, learning about new member offerings at our signature Product Showcase Reception on Thursday, and celebrating at the final night party! Plan to stay over Friday, April 19 to take part.
Events
Extreme Connect 2024 User Conference: April 22-25
Come to the biggest Extreme event of the year to experience the deep intersection of AI, security, and cloud networking and what it means to the future of business. This four-day event in Fort Worth, Texas, is packed with inspiring speakers, exciting activities, and immersive sessions. Don’t forget to register!
Events
Kaseya Connect: April 29-May 2
Kaseya Connect Global is designed for leaders and experts in the IT service industry looking to help build systems, evolve their companies, and help lead the industry into a stronger tomorrow.
Events
The Special Needs Plan Leadership Summit: May 1-3
Bring your whole team to the ONLY non-association conference focused on SNPs that brings together health care leaders charged with maximizing plan resources for improving patient outcomes through new CMS audit protocols and integration, marketing and operational strategies, plus compliance and audit readiness benchmarks.
Events
Forrester B2B Summit North America: May 5-8
B2B Summit North America is coming to Austin May 5 – 8, 2024. It’s where thousands of your peers are headed — to discover how to accelerate profits and growth by amplifying the value you bring to customers.
Events
B2B Online: May 6-8
B2B Online stands as the premier 3-day event tailored for B2B professionals within the manufacturing and distribution sectors, all with a keen interest in bolstering their eCommerce, omni-channel, and digital marketing prowess.
Events
RSA Conference 2024: May 6-9
Join us in cheering on these ten trailblazers as they redefine the future of cybersecurity. Don't miss out on this opportunity to witness innovation in action! Plus, it's the final week to save $600* on a Full Conference Pass. Secure your spot now and be part of the excitement at RSAC 2024!
Events
UK Construction Week London: May 7-9
Join 300+ of the Biggest Brands in Construction gathered in London!
Events
IMEX GERMANY: May 14-16
IMEX is where every part of the global events industry comes for a high-value, high-return boost of real business, real relationships and insights, all designed to make working life easier and more profitable.
Events
Dentistry Show: May 17-18
Understanding the importance of the entire dental team is a core value at the British Dental Conference & Dentistry Show (BDCDS). You know more than anyone that each role, inside or outside the practice, feeds into the end goal; giving patients the best treatment possible. Unite with your peers at BDCDS and build a better future for the profession together.
Events
CFMA’s Annual Conference & Exhibition: May 18-24
Continue your path to bigger and better education, leadership, networking, and connections at CFMA’s 2024 Annual Conference & Exhibition in Texas on May 18-22! Immerse yourself in a wealth of essential educational sessions, forge meaningful connections with industry peers, and explore cutting-edge product offerings critical to your success.
Events
Dell Technologies World: May 20-23
Dell Technologies World – happening at The Venetian in Las Vegas, May 20–23, 2024 – is a showcase of all the ways we’re using technology and AI to accelerate from ideas to innovation. Meet up with a community of technologists and innovators to share stories, understand our vision for the future and be a part of what’s next.
Events
NAED: May 21-23
Industry-leading companies from around the country gather together for the National Meeting to network, learn about business trends, and listen to world-class speakers.
Events
Qualipalooza: The RISE Quality Leadership Summit: June 2-4
Qualipalooza, THE leading ‘teamcentric’ conference, is focused on quality of care and improving member experience. We have curated content that caters to organizational interdisciplinary teams with a stake in quality improvement and member touchpoints in the health care journey.
Events
The RISE Value-Based Care Summit: June 3-4
As the only conference in the market that joins together payers and providers in the same setting, The RISE Value-Based Care Summit bridges the gap in the care continuum to reveal the roadmap to value-based health care delivery. This event brings together mid- to senior-level professionals from health plans, health care providers, medical groups, accountable care organizations (ACOs), employer groups, and service providers to uncover new strategies to align financial incentives, improve patient outcomes, and better navigate the value-based care space.
Events
Gartner Marketing Symposium Expo. June 3-5
Attendees explore the latest marketing trends, emerging technology and more at Gartner Marketing Symposium/Xpo™ 2024, in Denver, CO.
Events
IT Nation Secure 2024 Conference: June 3-5
IT Nation Secure is the IT industry’s must-attend cybersecurity event to help you reduce risk, transform your business, and streamline service delivery of cybersecurity solutions for your clients.
Events
SubCon [Manufacturing Mgmt Show/Engineering Expo]: June 5-6
Subcon (5-6 June 2024 | NEC) is the must-attend event for manufacturing buyers across all industry sectors. Discover an expected 150+ subcontract and outsourced engineering services alongside a dynamic content programme. Join interactive CPD-accredited workshops, product demonstrations, keynote presentations, roundtable discussions, and much more.
Events
Autotech: June 5-6
AutoTech: Detroit gathers 3,000+ industry stakeholders for two days of focused B2B networking.
Events
Med-Tech Innovation Expo: June 5-6
Med-Tech Innovation Expo event brings together leaders, engineers, innovators and manufacturers, connecting them with technology and innovation to facilitate the design and manufacture of life changing medical devices.
Events
IoT and Tech: June 5-6
IoT Tech Expo is the leading event for IoT, Digital Twins & Enterprise Transformation, IoT Security IoT Connectivity & Connected Devices, Smart Infrastructures & Automation, Data & Analytics and Edge Platforms.
Events
London Tech Week: June 10-14
Innovators. Investors. Tech giants. The visionaries applying new tech to solve the world’s biggest problems. Enterprise tech leaders who are creating solutions to enrich every aspect of our lives. They all come to London Tech Week to see where tech will take them next.
Events
Digital Enterprise Show: June 11-13
Buy your tickets now to attend DES2024, the largest event on exponential technologies.
Events
AHIP 2024: June 11-13
Experience what’s next in health care at AHIP 2024 (Formerly Institute & Expo). We’re building on AHIP’s decades-long heritage of bringing together the people, ideas, and solutions guiding greater health for years to come.
Events
Connected Manufacturing Forum: June 18-19
oin 200+ leading Manufacturing, Operations, Technology, Supply Chain and Advanced Engineering executives for a collaborative debate on the latest Industry 4.0 (& 5.0!) trends, challenges and opportunities.
Events
The Installer Show: June 25-27
Every year, InstallerSHOW features the industry’s biggest names alongside up-and-coming brands and brand new businesses – all there to showcase the latest heating, plumbing and electrical products and services. It’s your chance to see the latest trends and stay up to date.
Events
The Optimizing Appeals and Grievances Summit: June 25-26
Featuring two days of immersive insight and instruction, the Optimizing Appeals and Grievances Summit is a can’t-miss opportunity for all compliance specialists looking to improve ODAG & CDAG outcomes.
Flipping Supply Chain Issues On Their Head
Flipping Supply Chain Issues On Their Head
Shifting Supply Chains…Help Sales Teams Do More with Less
Learn how brands are helping sales teams do more with less by optimizing manufacturing, inventory, distribution, and resale processes to maintain time to market, partner engagement and loyalty!
Recession-Proof and Grow Your Channel
Within a recession, businesses have every opportunity to engage their channel to keep sell-through opportunities alive and ensure partner loyalty and growth.
5 Tips to Drive More Revenue Through the IT Channel in an Economic Downturn
The reality is, rebates and incentives become MORE important during times of economic uncertainty. How you ask? Here are just a few reasons.
5 Things to Consider When Choosing the Right Channel Incentive Management Solution for Your Business
Here's 5 tips to drive behaviors, gain partner mindshare and influence customers through your Channel Incentive Management (CIM) solution.
Top Performing Modern B2B Rebate Programs
Learn how to support to channel partners by ensuring your B2B Rebate Program is simple, easily defined, clearly communicated, and effectively managed.
Aligning the Buyer and Partner Journey
The number one issue impacting channel brands and partners today is the misalignment of the partners’ sales process to the digitally connected buyer.
How to Ensure Points-Based Incentive Programs Really Drive Sales
Points-Based incentive programs are one of the most effective ways to drive dealer and distributor engagement, motivate revenue-generating behavior, and increase sales volume. Here's why.
Enabling Partners with Through Channel Marketing Automation Awards
TCMA Awards combine marketing skills transfer and vendor-specific program information with incentives, to empower partners to execute vendor-created marketing.
The Evolution of MDF
Discover our five best practices, that can be utilized to improve the effectiveness of your current or new MDF program.
Why Your Sales Funnel Should Actually Be a Flywheel
Here’s what you need to know about the sales flywheel, and how to incentivize channel partners and sales teams.
4 Ways to Eliminate Channel Partnership Friction Across the Entire Partner Lifecycle
Learn more about what causes channel partnership friction and steps you can take to eliminate it throughout the entire sales process.
Enhance Incentive Strategies and Sales Team Enablement
If you’re like most, the tried and true sales incentive tactics you’ve relied on in the past just aren’t cutting it anymore. Here are a few easy ways to enhance incentive strategies.
360insights Named A CIM Leader By Major Independent Research Firm
New Report Gives 360insights Top Score in Strategy Category Within the Channel Incentive Management (CIM) Evaluation.
360insights’ Heather K. Margolis Joins Channel Development Advisory Council for CompTIA
360insights is excited to share that Heather K. Margolis, SVP Marketing, has been selected to join the Channel Development Advisory Council for Computing
360insights Named to 2022 Lists of Best Places To Work™ in Canada and the United Kingdom
360insights announced that it has been recognized as one of Canada’s Best Places to Work™ for the tenth year, whilst UK ranks for the first time.
360insights Named a 2022 UK Best Workplaces™ for Women
The 2022 UK’s Best Workplaces™ for Women list was launched this week by Great Place to Work® UK, recognizing 360insights among 263 ranked organizations.
Infographics
5 Steps To Achieve Ecosystem Orchestration
Ecosystems need to be built with orchestration in mind to create synergy across programs, platforms, and methodology, to ensure a seamless experience
Case Studies
Appliances: Using 360s Rebate Technology to Elevate Consumer Experience
360insights helped a client leverage the latest technology for a successful consumer rebates platform to elevate the consumer experience and drive sales.
Insights
How Incentivized Learning can Benefit your Business
Discover how incorporating incentivized learning into your SPIFF strategy, will build loyalty, increase brand awareness and accelerate performance.
Infographics
The State of: Channel Incentives
This infographic explains why channel incentives are used and how they are successful, and some of the trends and challenges that they face in the future.
Infographics
The State of: MDF
This infographic will take you through why MDF & CO-OP programs are still so important, and what comes next for them in the ever changing channel.
Infographics
The State of: SPIFF Programs
Grow sales revenue and create connections between your channel and brand. This infographic defines SPIFFs and how to navigate SPIFFs.
Infographics
The State of: Volume Rebates
Volume Rebates (VRs) encourage the purchase of goods in large quantities for a financial incentive. This infographic defines VRs and how to navigate them.
Infographics
The State of: Sell-Through Allowances
Sell through allowances (STA's) offer retailer support retroactively while protecting MSRP. This infographic defines STA's and how to navigate them.
Infographics
The State of: Channel Insights
Channel insights bring brand confidence, channel efficiency and pipeline accuracy. This infographic defines channel insights and how to navigate them.
Infographics
Advantages of the 360insights SaaS Platform
360insights provides a customizable, secure, and efficient SaaS solution - The Channel Success Platform™.
Case Studies
Technology: Delivering outstanding ROI and global sales performance
This online points-based solution integrated partners globally, strengthened relationships and provided sales pipeline awareness for this IT Manufacturer.
Reports
Forrester: Elevate Your Partner Ecosystem Management
360insights commissioned Forrester Consulting to evaluate the importance of partner ecosystem management solutions amid the growing complexity of the channel.
Videocasts
The 360view - Cultivating and Managing Healthy Channel Ecosystems
Everyone is talking about ecosystems, and some of us longer than others, but how do you truly build an ecosystem that can thrive and grow?
Videocasts
Optimizing Partner Engagement Series Part 3: Measuring Partner Engagement
Watch this discussion to gain insights into how you can measure engagement and help you identify areas where you can increase partner productivity.
Videocasts
Outperform your Competition
Adding the right incentive solutions can?amplify key enablement?efforts and further drive partner engagement. Watch the videocast to learn how.
Videocasts
LinkedIn Live: Channel Wrap-Up - From Funnels to Fly Wheels
Understand how enhancements to partner engagement transitioning from traditional funnels to fly wheels will affect the future of the channel.
Videocasts
Optimizing Partner Engagement Webinar Series Part 2: Forrester Partner Engagement Framework
Channel leaders who tailor engagement strategies to partners will see relationships thrive. Follow these tips for an effective partner engagement strategy.
Videocasts
Optimizing Partner Engagement Webinar Series: Part 1
View this videocast to learn the best practice recommendations for digital partner engagement, so brands can enable their partners to win business.
Videos
360 and IT Industry
Technology companies turn to technology solution providers, channel partners, MSPs and influencers to drive more revenue, but motivating and enabling your partners can be expensive, difficult to scale, and beyond challenging. Learn how 360insights can enable sales and increase ROI by delivering a modern and intuitive channel incentive experience.
Videocasts
Baptie Webinar Automation - Is This the Key to a Successful Partner Program?
Learn how you can use automation and data insights, to enhance partner engagement and deliver a more personalized partner experience.
Videos
360 and the Automotive Industry
Automotive and Tire companies can rely on service technicians to drive revenue through auto aftercare sales by incenting the behaviors that drive engagement.
Videos
Our Contribution to International Women's Day 2023
Watch this short video from Heather K. Margolis, Theresa Caragol, and Lisa Citron about International Women's Day 2023.
Videos
360 and the Kitchen & Bath Industry
Major Kitchen and Bath appliances companies rely on their dealer sales teams to drive revenue. Learn how to engage dealers to focus on your business.
Videocasts
International Women's Day Videocast #1: Filling the Female Talent Void and Empowering Women to Re-Engage Post COVID
Learn how to engage and inspire female talent, by listening to this videocast. Understand how companies can connect, recruit, and empower women post-covid.
Videocasts
Videocast: “The Shift” - Helping your Channels and their Customers Overcome Inventory and Labor Shortages
Learn how to motivate, incent, and retain sales teams when they are overcoming inventory and labor shortages.
Videocasts
IWD 2021 Video
Listen to this informative discussion about how to achieve equality in the workplace, on International Women's Day 2021.
Videos
360 Channel Success - UK
Learn how 360insights can help deliver a modern and intuitive partner experience to help sales people break through environmental complexities.
Videocasts
International Women's Day Videocast Series #3: Mentors that Mean Something
Listen to this lively and informative discussion about what motivates women’s interest, brand loyalty and purchase decision making.
Videocasts
International Women's Day Videocast Series #2: Selling to Women: Female Purchasing Power Has Evolved
Listen to this lively and informative discussion about what motivates women’s interest, brand loyalty and purchase decision making.
Videocasts
Optimizing Partner Engagement Webinar Series Part 4: Case Study
In 360's Optimizing Partner Engagement series, we bring you insights into how one of our clients has successfully optimized its channel success program.
Case Studies
Automotive: Stapletons - Points Based Reward Incentives
Customer loyalty points-based program, incentivizing UK tire resellers to purchase premium tire ranges & SKU's, driving sales growth & revenue.
Insights
Consumer vs. Instant Rebates: Which is Best?
Understand the differences between consumer and instant rebate programs, best practices, considerations & how they impact various target audiences.
Case Studies
Manufacturing: Fisher & Paykel Drive Sales
Fisher & Paykel, a manufacturer of kitchen and laundry appliances, worked with 360insights to launch new SPIFF and Consumer Rebate programs. See the results.
Case Studies
Technology: MDF & Co-Op Solution for Success
Read about how 360insights was able to implement a MDF & CO-OP program solution to help a fortune 50 international tech company reach success.
Insights
Elevating Consumer Rebates
This eBook lays out the proper methodology to enhance consumer rebate programs and optimize program spend, to ensure they reach their full potential.
Insights
The Essential Guide to Running Successful Sales Incentives
In this eBook 360insights explore the ways to connect with the sales channel, improve your sales incentive and enhance user experience.
Insights
A Guide to Incentive Planning & Selection
In this eBook 360insights shares what to review when planning and selecting the right channel incentives, to ensure every member involved keep motivated.
Insights
Sell-Through Allowances Reinvented
In this eBook, 360insights provides benefits and challenges of sell-through allowances (STA) as well as how to leverage STAs to your advantage.
Insights
360insights Auditor Checklist
This checklist will help you identify incentive fraud detection and empower you to better protect against fraudulent claims.
Insights
The Secret Ingredient to Partner Enablement
How vendors can improve the effectiveness of partners’ marketing enablement & develop marketing certification programs to improve performance.
Insights
Guide to Getting Started with Channel Incentive Programs
How to efficiently utilize time, budget & resources to produce a high performing innovative channel incentive program, delivering impactful ROI.
Insights
10 Essentials for a Successful MDF & CO-OP Marketing Program
Understand how to plan, design and execute effective MDF & CO-OP programs that drive channel growth and deliver ROI.
Case Studies
Automotive: Apollo Vredestein Accelerates Customer Experiences
Apollo Vredestein increased end-user engagement and expanded into new buyer markets by centralizing and automating Incentives. Learn more
Insights
Building a Business Plan For Your Partners
Discover how to create an effective strategy and plan, including measurable objectives, that will help drive the success of you and your channel partners.
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Effective Partner Communication Starts with Empathy
Discover best practices and recommendations when designing a communications plan, that is sympathetic to the lifecycle of the partner program.
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CO-OP Versus MDF Funding Models
Find out more about the advantages and disadvantages of CO-OP accrual and MDF proposal-based funding models.
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Channel Rewards Programs for the New Digital Transformation Era
Learn how to modify sales processes to align with the new, digitally connected buyer’s journey, with points-based rewards incentive programs.
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Maximize the Effectiveness of your MDF - CO-OP Program
Discover five best practices that can be utilized to improve the effectiveness of your current or new MDF program and improve time to revenue.
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Opportunities to Optimize Partner Engagement
Achieving partner engagement success requires getting personal with your incentive program. Learn how to deliver an exceptional partner experience.
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Channel Rewards Checklist for Today’s Marketplace
How to create a successful channel partner rewards strategy & ways to drive partner behavior that aligns with market evolutions & growth strategies.
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Partner Prospecting and Onboarding
Utilize this onboarding checklist to successfully recruit the right partners with business models and skills aligned with your company’s objectives.
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Promotional Allowance Program Regulations
Download this best practice guide, that explains the promotional allowance program regulations and how they impact MDF / CO-OP programs.
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Starter’s Guide to Finding an MDF/CO-OP Solutions Provider
Utilize this services checklist to assist in finding your best matched MDF/CO-OP solution provider and ensure alignment with business objectives.
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These Trends Are Changing Channel Marketing
How channel marketers are adapting to the changing channel landscape and trends affecting partners and their businesses.
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Rebates Reinvented Best Practices Guide
This guide will teach you how to develop and run a rebate program that can take your marketing to the next level.
Case Studies
Healthcare: Pharma: Points Based Reward Incentives
Centralized healthcare stakeholder community portal, engaging professionals for their insights with survey participation, by points-based reward incentives.
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The Ultimate Guide to Points-Based Channel Rewards
How vendors - and their sales channel - can engage with Points-Based Rewards to modify sales processes and align to the buyer’s journey.
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Maximize Rewards For New Digital Era
Discover insights into digital transformation and how vendors and their channel can align to the new buyer's journey with a Points-Based Rewards program.
Case Studies
Technology: Data Solutions Provider Points-Based Rewards
Points-based brand advocacy and enablement program, empowering channel partners to accelerate sales growth and improve technical knowledge.
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The Three A's of Strategic Partners
Want a successful partner experience? Use the Three A's Criteria to identify and evaluate your strategic partners and focus your energy effectively.
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HVAC Guide to Finding an MDF/BDF Solution Provider
The HVAC industry is facing a huge opportunity to leverage digital automation to improve efficiencies. Start by finding an MDF/BDF Solution Provider.
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Optimizing Automotive Aftercare Dealer & Distributer Engagement Points-Based Incentives
Points based incentive programs are an effective way to drive automotive aftercare dealer and distributor engagement. Learn how to motivate revenue-generating behavior, and increase sales.
Case Studies
Technology: Points Based Program
This global IT vendor increased loyalty, motivated their reseller network and grew sales by 10% YOY through points-based rewards and incentive travel.
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Supply Chains have changed forever: How brands can engage and motivate resellers for joint success
Nimble brands are changing how they work with suppliers & resellers to optimize manufacturing, inventory, distribution, partner engagement, & motivation.
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Ecosystem Orchestration Has Landed and is Here to Stay
With today’s increasingly complex channel ecosystems, how do you get the most out of your partners, resellers, suppliers, providers, and influencers?