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8 Essentials For Successful MDF & Co-Op Programs | Diane Krakora EP. 33

Diane Krakora of Partner Path joined Steven to present this webinar packed with both foundational and trending elements of successful MDF and Co-Op Marketing programs. We've had so many requests for the recording that we're presenting this handy podcast edit for our Channel Edge audience. Diane spent years witnessing how channels and alliances could be strategic to a company’s successful and scalable growth. She realized that to be harnessed correctly, partnerships needed representation in the C-suite.  With this in mind, in 1998, she founded a channel consulting company called Amazon Consulting (back in 1998 that name had little competition). Diane’s goal was to elevate the impact of partnering within organizations. Her vision was that every company would have a Chief Channel Officer, an executive to watch over the health and well-being of partnerships. She knew channel-centric companies would reap the benefits of increased reach, sales leverage, scalability and customer delight. The audio for this episode is extracted directly from the recording of the original webinar, and if you’d like to see the entire presentation, complete with slides and visuals, you can check it out RIGHT HERE. Additional resources: Slide deck from the presentation, viewable on Slideshare. E-book, 8 Essentials For A Successful MDF & Coop Program   LISTEN TO THE ENTIRE CONVERSATION NOW: If you've got ideas for future shows, want to connect us with an exciting guest or send questions or comments in on the podcast, please free to email us at ChannelEdge@360insights.com Also, if you enjoy the show please do share it with your colleagues and remember to subscribe using whatever your favourite podcast platform is: iTunes, Stitcher Radio, Google Play or Spotify. Listen on Google Play Music

About the Author

Steven Kellam Senior Vice President, Marketing and Alliances Steven is a respected leader in channel incentives and marketing with a comprehensive end-to-end understanding of what it takes for brands to succeed selling through complex sales channels. He has over twenty years of executive management experience combining leadership, vision and execution applied to sales, marketing, business development and operations. At 360insights, Steven drives growth through alliance building, thought leadership marketing and collaboration with the sales team. Steven is a strong strategic leader with a passion for growth and operations excellence. Prior to joining 360insights Steven served as President of CCI (now E2Open’s incentive business). At CCI, Steven led efforts to form alliances across the channel software market, grew its MDF and co-op advertising business, and expanded its solutions offering across its product suite to include rebates, sales incentives and APIs to support strategic partnerships. Steven studied Economics and Marketing at Virginia Commonwealth University and Hampden-Sydney College, respectively. Steven lives in San Francisco and is a competitive athlete, participating in triathlons and open water swims including the Escape from Alcatraz, Golden Gate Bridge and the Kona Ironman in Hawaii.

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