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In today's world, putting in the much-needed prep work to effectively market and sell your products and/or services results in greater channel performance - giving you the edge to outperform your competition. Sales and Marketing enablement is more important than ever before, with most channel organizations shifting the responsibilities of demand creation to their channel partners. However, many partners still lack the sales and marketing skills to effectively sell the supplier’s products, services, or solutions. Consequently, suppliers must enhance the marketing and sales skills of their partners to ensure proper execution. Listen as David Gould, Managing Director of our European division, Juliet Caswell, Sr. Director of product & proposition, and Dan Kelly, Enterprise Sales Director discuss best practices in sales and marketing enablement and how to incorporate it into your channel go-to-market strategy to beat your competition. Watch the Full Webinar