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Tesla to Roofers

Author Steven Kellam

Key To Survival is Understanding Channel Disruption

The new buyer’s journey is changing everything - and that trend is accelerating during COVID-19. Our “new normal” is not a temporary experiment. We are in the middle of a major, lasting transformation impacting how companies go to market. In fact, 76% of global CEOs feel that current business models will be unrecognizable in the next four years - with expanding partnerships and ecosystems becoming the largest disrupter. If legacy insurance owners can shift to digital marketing, remote sales, social selling, and a distributed workforce, all industries can (and will)!

Watch our featured speaker, Jay McBain of Forrester Research Inc., discuss the following:

  • 75% of the world's commerce runs through the channel
  • The Channel disruption with COVID accelerating the progression
  • What can you expect to see in the next 24 to 36 months – not just 2021

https://vimeo.com/478539425/6b8a9b0493

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About the Author

Steven Kellam Senior Vice President, Marketing and Alliances Steven is a respected leader in channel incentives and marketing with a comprehensive end-to-end understanding of what it takes for brands to succeed selling through complex sales channels. He has over twenty years of executive management experience combining leadership, vision and execution applied to sales, marketing, business development and operations. At 360insights, Steven drives growth through alliance building, thought leadership marketing and collaboration with the sales team. Steven is a strong strategic leader with a passion for growth and operations excellence. Prior to joining 360insights Steven served as President of CCI (now E2Open’s incentive business). At CCI, Steven led efforts to form alliances across the channel software market, grew its MDF and co-op advertising business, and expanded its solutions offering across its product suite to include rebates, sales incentives and APIs to support strategic partnerships. Steven studied Economics and Marketing at Virginia Commonwealth University and Hampden-Sydney College, respectively. Steven lives in San Francisco and is a competitive athlete, participating in triathlons and open water swims including the Escape from Alcatraz, Golden Gate Bridge and the Kona Ironman in Hawaii.

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