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Channel Focus North America 2021 Recap | Heather Margolis & Claudio Ayub EP. 91

Our channel is shifting faster than ever before and it’s up to all of us to ensure we keep a finger on the pulse of what partners, alliances, and influencers are focused on going into 2022. Our SVP, Global Channel Chief, Steven Kellam, SVP of TMT Practice, Claudio Ayub and 360insights new SVP of Marketing, Heather K. Margolis join together in a Channel Edge special episode to review the key themes of the Channel Focus North America 2021 event. Watch this episode to understand the emerging themes that will help shape the landscape of the channel in 2022, such as: Engaging Influencers The emergence and dominance of the 'Marketplace' Partner assisted sales, marketing, and attribution

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360insights is the leading channel engagement and business optimization company, that enables brands to better influence, manage, and engage with their complex channel ecosystems. The company offers a suite of channel solutions including a SaaS-based platform that empowers brands to fully orchestrate their complex partner networks, while also delivering a powerful Incentive Automation solution for consumer rebates, SPIFFs, volume incentives, MDF/Co-Op, sales allowances and points programs. Combining incentive management and ecosystem orchestration with a powerful data analytics engine, 360insights serves 300+ enterprise organizations globally, across multiple industries, helping them boost their indirect business. Learn more at

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